Product specialist, James Gilbert, has always been surrounded by photography and cameras.  From an early age, he used to caddy for his uncle, learning how photography worked and playing with cameras that would nowadays be seen as classics.  Some years later James began working for one of the independent camera retailers where he was able to indulge his passion not only of photography but also for camera gear, and where he became the technical ‘go-to’ person for the store.

After searching for the perfect system, James fell in love with the Fujifilm X-Series not only for the Film Simulations but for the X-Trans Sensor and the traditional control layout.  This, twinned with the range of Fujinon lenses, appealed to both his technical and artistic sides.  Working hard to learn the Fujifilm system inside and out, James joined the Fujifilm Training team in 2016 where he was able to extol the virtues of Fujifilm and support photographers as they joined him in using the system.  You’ll find him usually carrying an X-Pro3 or a GFX100, though whichever camera he’s using you can bet he’ll have it set to Acros!