{"id":351935,"date":"2026-03-10T00:28:27","date_gmt":"2026-03-10T00:28:27","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&p=351935"},"modified":"2026-03-10T00:28:44","modified_gmt":"2026-03-10T00:28:44","slug":"fujifilm-gfx100rf-wedding-photography-with-cole-roberts","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/da-dk\/stories\/fujifilm-gfx100rf-wedding-photography-with-cole-roberts\/","title":{"rendered":"FUJIFILM GFX100RF: Wedding Photography with Cole Roberts"},"content":{"rendered":"\n

Cole Roberts discusses finding the perfect camera pairing for his measured, deliberate style of wedding photography<\/h2>\n\n\n\n

A FUJIFILM X-Photographer and co-founder of the award-winning Nordica Photography and the Way Up North wedding photography conference, Cole Roberts might seem like a photographic force of nature. Yet life behind the camera began, for him, as little more than a marriage of convenience.<\/p>\n\n\n\n

\u201cIn 2009, I graduated from Ume\u00e5 University with a master\u2019s degree in marketing,\u201d he recalls. \u201cWhen I returned to Vancouver trying to find work, I was overeducated and under-experienced \u2013 terrible timing. I was making ends meet with part-time jobs when people started paying me for headshots. Cash in hand, take a few photos, get paid. That simple transaction made me take it seriously.\u201d<\/p>\n\n\n\n

Many years, accolades and awards later, Cole is among the world\u2019s leading wedding photographers, yet his restrained approach to image making is codified by a certain humility.<\/p>\n\n\n\n

\u201cI\u2019m comfortable with my strengths and weaknesses,\u201d he asserts. \u201cGet it right in camera, don\u2019t pretend I\u2019m wildly creative when I\u2019m not, keep it honest. If I\u2019m doing my job right, nobody notices I\u2019m there until they see the photos weeks later.\u201d<\/p>\n\n\n\n

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Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/550 sec at F4, ISO 80<\/figcaption><\/figure>\n\n\n\n

Getting started in wedding photography<\/h2>\n\n\n\n

\u201cAround 2010, I realised wedding photography could be approached differently than the stereotype suggested,\u201d Cole muses. \u201cI could be left alone to observe, taking on the role of a welcomed guest who happened to have a camera. A photographer at the wedding \u2013 not performing as a wedding photographer.<\/p>\n\n\n\n

\u201cThat distinction mattered because the stereotype of wedding photography back then was cheesy, bottom-rung work. Once I understood I could do it my way, my style found its groove.\u201d<\/p>\n\n\n\n

Crucial to this style is Cole\u2019s constant awareness that he\u2019s there to keep a record of the day \u2013 not for the purpose of padding his own ego. \u201cIt\u2019s crystal clear whose photos these are \u2013 the couples\u2019,\u201d he stresses. \u201cThe photos are about them and their wedding day. The wedding is not about the photographs; the photographs are about the wedding. I never lose sight of that. I\u2019m there for the couple, not for myself.\u201d<\/p>\n\n\n\n

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Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/180 sec at F6.4, ISO 80<\/figcaption><\/figure>\n\n\n\n

Much like the beginnings of his career, Cole\u2019s association with Fujifilm got underway by happenstance. \u201cI run an event for wedding photographers called Way Up North and the Swedish Fujifilm team sponsored it. I got to know them, they offered me a FUJIFILM X-T2 to try, and it began from there.<\/p>\n\n\n\n

\u201cWhat I quickly realised was that Fujifilm offered me the perfect combination: physically small equipment that didn\u2019t scream for attention, seamless ease of use that never misses \u2013 and file output that was a perfect match for wedding photography.\u201d<\/p>\n\n\n\n

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Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/300 sec at F5.6, ISO 80<\/figcaption><\/figure>\n\n\n\n

Discovering the GFX System<\/h2>\n\n\n\n

After getting started with the\u00a0X Series<\/a>, Cole later moved to the medium format\u00a0GFX System<\/a>. \u201cI started using GFX bodies in 2017, beginning with the FUJIFILM GFX50S,\u201d he recalls. \u201cBack then, the files from medium format were insane but the cameras needed improvements \u2013 particularly with speed. Over the years, I used medium format knowing the files were remarkable even though the design wasn\u2019t perfect.\u201d<\/p>\n\n\n\n

Cole considered this a worthwhile trade-off, though he constantly kept his eyes peeled for advancements in the technology. \u201cWhen the\u00a0FUJIFILM GFX100RF<\/a>\u00a0came out \u2013 with a fixed lens at my preferred focal length, reducing the body size while maintaining those incredible medium format files \u2013 it was obvious this was the dream camera,\u201d Cole enthuses. \u201cNo brainer.\u201d<\/p>\n\n\n\n

Combining a vast 102-megapixel sensor with Fujifilm\u2019s fastest X-Processor 5, the GFX100RF offers advanced autofocus performance and includes a slew of new creative features that make the most of its expansive imaging surface.<\/p>\n\n\n\n

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Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/100 sec at F4, ISO 1250<\/figcaption><\/figure>\n\n\n\n

\u201cIt\u2019s pushed my creativity in ways no other camera has,\u201d Cole claims, \u201cparticularly with the Aspect Ratio dial. The idea of creating perfect JPEGs straight out of camera changed my mindset about aspect ratios. Now I think about what crop I want before taking the photo. I\u2019d never approached photography that way \u2013 it was always click, done, fix it later in post. Now I ask myself what I really want out of a photo first and nail it straight out of camera.<\/p>\n\n\n\n

\u201cThe Aspect Ratio dial and fixed focal length both point to another feature \u2013 the digital teleconverter,\u201d he continues. Accessed via a lever on the front of the camera, this feature lets users quickly flip between 35, 45, 63 and 80mm focal lengths by cropping into the sensor.<\/p>\n\n\n\n

\u201cI thought this would be a gimmick before using the camera and doubted the output quality,\u201d Cole notes. \u201cI was wrong. It\u2019s a feature that allows you to flex creativity and feel like you\u2019re creating an image rather than just banging off another photo.<\/p>\n\n\n\n

\u201cCombine that with the legendary\u00a0Film Simulations<\/a>,\u201d he adds. \u201cI find myself changing between Film Simulation, playing with aspect ratios and switching focal lengths within the same sessions, which is not something I\u2019d ever done before.\u201d<\/p>\n\n\n\n

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Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/1000 sec at F4, ISO 200<\/figcaption><\/figure>\n\n\n\n

FUJIFILM GFX100RF for wedding photography<\/h2>\n\n\n\n

\u201cLet\u2019s be honest, it\u2019s hard to find a bad camera these days,\u201d Cole points out. \u201cThey\u2019re all decent across the board. But none can touch the files that come from the GFX System. If any photographer \u2013 for weddings or other genres \u2013 wants to see the best possible end product of their photos, it\u2019s with this camera. Albums and prints are unmatched with these files. Photographers can debate features all day, but nobody argues with a 40-inch print.\u201d<\/p>\n\n\n\n

However, there are caveats to Cole\u2019s recommendation of the GFX100RF. \u201cHow quickly do you work?\u201d he asks. \u201cAre you a run-and-gun photographer who blasts a lot of photos? If yes, this isn\u2019t the camera for you,\u201d he suggests. \u201cBut if you work at a slower pace, almost like a film photographer, then this is the perfect camera. It forces you to slow down, which makes you better. But that\u2019s uncomfortable for some photographers.\u201d<\/p>\n\n\n\n

\"\"
Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/500 sec at F4, ISO 250<\/figcaption><\/figure>\n\n\n\n

Client feedback has been glowing so far, Cole notes, with the discreet fixed-lens build lowering the guard of his subjects \u2013 while the detail of the medium format results haven\u2019t failed to impress.<\/p>\n\n\n\n

\u201cClients don\u2019t notice the camera. They notice I\u2019m not getting in their way with a big lens, but that\u2019s about it. The real reaction comes weeks later when they see the albums and prints. That\u2019s when couples email saying things like \u2018these look different to our friends\u2019 wedding photos\u2019 without being able to explain why.<\/p>\n\n\n\n

\u201cThe detail holds up at any size. That\u2019s the difference. Medium format files just have more information in them, and that shows when you actually print the work instead of just posting it to Instagram.\u201d<\/p>\n\n\n\n

\"\"
Photo 2025 \u00a9 Cole Roberts | FUJIFILM GFX100RF, 1\/680 sec at F4, ISO 80<\/figcaption><\/figure>\n\n\n\n

Summing up, Cole outlines the profile of creatives who the GFX100RF is perfectly suited to: \u201cWedding photographers who\u2019ve moved past the spray-and-pray phase. If you\u2019re still figuring out your style or shooting thousands of frames per wedding, wait,\u201d he advises. \u201cBut if you\u2019re selective, intentional and printing your work, this camera will change how you approach the craft.<\/p>\n\n\n\n

\u201cIt\u2019s also perfect for photographers who want to simplify their kit \u2013 one body, one focal length, infinite flexibility through the digital teleconverter and aspect ratios. The learning curve isn\u2019t steep, but the commitment to slowing down is real.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Cole Roberts discusses finding the perfect camera pairing for his measured, deliberate style of wedding photography A FUJIFILM X-Photographer and co-founder of the award-winning Nordica Photography and the Way Up North wedding photography conference, Cole Roberts might seem like a photographic force of nature. Yet life behind the camera began, for him, as little more […]<\/p>\n","protected":false},"author":411,"featured_media":351208,"template":"","category":[2084,1006,1202,13885,1937,13886,320,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-351935","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-gfx-series-fixed-lens-camera","category-gfx-series","category-gfx100rf","category-products","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"fujifilm_category_label":"GFX100RF","publishpress_future_action":{"enabled":false,"date":"2026-10-20 04:30:31","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/story\/351935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/users\/411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/media\/351208"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/media?parent=351935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/category?post=351935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/post_tag?post=351935"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/da-dk\/wp-json\/wp\/v2\/b2b-solutions?post=351935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}