{"id":157060,"date":"2026-03-05T13:05:08","date_gmt":"2026-03-05T13:05:08","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/global\/?page_id=157060&#038;preview_id=157060"},"modified":"2026-04-02T07:47:29","modified_gmt":"2026-04-02T07:47:29","slug":"home-page","status":"publish","type":"page","link":"https:\/\/www.fujifilm-x.com\/de-ch\/","title":{"rendered":"Home Page"},"content":{"rendered":"\n<div id=\"block_0d987b09f2ff69b83af4e1e0a79ac3a9\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/x-t30-iii\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/10\/X-T30-iii-for-banner_mobile-4.jpg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/10\/X-T30-III-for-Banner-min.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/10\/X-T30-III-for-Banner-min.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"high\"\n\t\t\talt=\"FUJIFILM X-T30 III\"\n\t\t\t \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle bottom-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">FUJIFILM X-T30 III<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div id=\"block_0fec1e71a914097421e533ea8116c69f\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/gfx-eterna-55\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/banner-gfx-mobile-2.png?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/gfxeterna-home_2560x980-2.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/gfxeterna-home_2560x980-2.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"high\"\n\t\t\talt=\"FUJIFILM GFX ETERNA 55\"\n\t\t\t \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle top-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">FUJIFILM GFX ETERNA 55<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>ETERNA<sup style=\"font-size: 45%;top: -.75rem\">TM<\/sup><sub style=\"bottom: 0;font-size: 55%;margin-left: -2px;vertical-align: middle\">\u2013<\/sub> Legacy Reimagined for a New Era<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div id=\"block_1c49838cb073c16c32c5ad56108d2971\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/filmmaking\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/filmmaking-new-01-2.png?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/filmmaking-banner-2.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/filmmaking-banner-2.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"high\"\n\t\t\talt=\"Filmmaking with FUJIFILM\"\n\t\t\t \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle bottom-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">Filmmaking with FUJIFILM<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div id=\"block_6564475219d774a1ac8c4100f432262b\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/x-e5\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/06\/X-E5-Homepage-Banner-Mobile-bdec8331-8f21-42ca-baa2-722d612392ac.png?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/06\/X-E5-Homepage-Banner-Desktop-21d38581-41d1-4004-bf01-fbecdb20d4a2.png?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/06\/X-E5-Homepage-Banner-Desktop-21d38581-41d1-4004-bf01-fbecdb20d4a2.png?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"high\"\n\t\t\talt=\"FUJIFILM X-E5\"\n\t\t\t \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle bottom-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">FUJIFILM X-E5<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>The Refined Classic<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div id=\"block_a09ddd506071e618fc1d1e75daf5f935\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/x-hf1\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/05\/xhalf_mobile_654x840_001.jpeg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/05\/xhalf_2560x980_003.jpeg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/05\/xhalf_2560x980_003.jpeg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"FUJIFILM X half\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle bottom-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">FUJIFILM X half<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>Half the Size, Twice the Story<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div id=\"block_68d1317e4288ec2f05aca86166679c29\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/gfx100rf\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/GFX100RF_web_banner_640-854-1.jpg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/GFX100RF_web_banner_2560-980_v3-1.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/GFX100RF_web_banner_2560-980_v3-1.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"FUJIFILM GFX100RF\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle bottom-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">FUJIFILM GFX100RF<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>The One and Only<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div id=\"block_34ff24c8f8b809ac33f5513c9963556b\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/global\/gfx-challenge-grant-program\/year-2025\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/01\/bnr_640x854.jpg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/01\/bnr_hero_pc-scaled.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/01\/bnr_hero_pc-scaled.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"Block Hero Image\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 bottom bottom-mob left center-mob dark dark-mob\">\n\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-spacing-large has-featured-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_16b70a3c3d37429b23e63d65e512f907\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black no-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/lenses\/gf32-90mmt35-pz-ois-wr\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/gf32-90mm-home_1028x748_b-4.jpg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/gf32-90mm-home_1028x748_b-4.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/09\/gf32-90mm-home_1028x748_b-4.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"GF32-90mmT3.5 PZ OIS WR\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle middle-mob left left-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">GF32-90mmT3.5 PZ OIS WR<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>Empowering Your Vision<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_d578bc3576bfbb29c9a44566367cd968\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black no-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/lenses\/xf23mmf28-r-wr\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/06\/XF23mmF28-r-wr-Homepage-Banner-143665bc-ebd1-4f7b-8347-a2dff773aca5.jpg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/06\/XF23mmF28-r-wr-Homepage-Banner-143665bc-ebd1-4f7b-8347-a2dff773aca5.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/06\/XF23mmF28-r-wr-Homepage-Banner-143665bc-ebd1-4f7b-8347-a2dff773aca5.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"XF23mmF2.8 R WR\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle middle-mob left left-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">XF23mmF2.8 R WR<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>The First View Reborn<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-spacing-large has-featured-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_0999fb5d0184b607aab4bbea2da83a05\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black no-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/x-trans-cmos\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/home-x-trans-pc-3.jpeg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/home-x-trans-pc-3.jpeg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/home-x-trans-pc-3.jpeg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"Technology of X-Trans CMOS\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle middle-mob left left-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">Technology of X-Trans CMOS<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>Continuous Evolution on Resolution and Color Reproduction<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_e92ef10e09e9c65d71dc61c8831ddeed\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black no-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/global\/digital-imaging-solutions\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 640px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/b2b-home-banner_PC.jpg?width=620&#038;height=500&#038;quality=80\" \/>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/b2b-home-banner_PC.jpg?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/b2b-home-banner_PC.jpg?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"FUJIFILM Digital Imaging Solutions\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 middle middle-mob left left-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">FUJIFILM Digital Imaging Solutions<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>For Business and Commercial Applications<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Learn more<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">PRODUCT LINEUP<\/h2>\n\n\n\n<p class=\"has-text-align-center\">With our award-winning range of products suited to Pros and enthusiasts alike, we&#8217;re sure there&#8217;s a camera in our range that will interest you.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-spacing-medium has-product-lineup is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/x-t4_thum.jpg?width=480&#038;height=480\" alt=\"\" class=\"wp-image-185\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/x-t4_thum.jpg?width=480 480w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/x-t4_thum.jpg?width=300&amp;height=300 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/x-t4_thum.jpg?width=150&amp;height=150 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-recalc-dims=\"1\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/cameras\/\" data-type=\"page\" data-id=\"76919\">Cameras<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/lenses\/\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"576\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/product_lens.jpg?width=576&#038;height=576\" alt=\"\" class=\"wp-image-182\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/product_lens.jpg?width=576 576w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/product_lens.jpg?width=300&amp;height=300 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/product_lens.jpg?width=150&amp;height=150 150w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" data-recalc-dims=\"1\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/lenses\/\" data-type=\"page\" data-id=\"17258\">Lenses<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/accessories\/\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/shoe-mount-flash-ef-60_thum.jpg?width=480&#038;height=480\" alt=\"\" class=\"wp-image-199\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/shoe-mount-flash-ef-60_thum.jpg?width=480 480w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/shoe-mount-flash-ef-60_thum.jpg?width=300&amp;height=300 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/shoe-mount-flash-ef-60_thum.jpg?width=150&amp;height=150 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-recalc-dims=\"1\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/accessories\/\" data-type=\"link\" data-id=\"https:\/\/www.fujifilm-x.com\/global\/products\/accessories\/\">Accessories<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/software\/\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/01\/product_software.jpg?width=480&#038;height=480\" alt=\"\" class=\"wp-image-78125\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/01\/product_software.jpg?width=480 480w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/01\/product_software.jpg?width=300&amp;height=300 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/01\/product_software.jpg?width=150&amp;height=150 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-recalc-dims=\"1\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/products\/software\/\" data-type=\"link\" data-id=\"https:\/\/www.fujifilm-x.com\/global\/products\/software\/\">Software<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-spacing-large has-lineup-stories is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_0a454de1ffcba6dfed8b9872c3fe75ba\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/photographers\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/img12-1-2.webp?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/img12-1-2.webp?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"X-Photographers\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 bottom middle-mob left left-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">X-Photographers<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>Never miss an opportunity with X Series<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">View Galleries<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_152ed5fe6769f9c996275c6ae84edf07\"\n\tclass=\"wp-block block-hero alignfull block relative overflow-hidden bg-black hover-animation no-constrain-container\">\n\n\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/stories\/\" target=\"_self\">\n\t\t\t\n\t\n\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 641px)\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/img13-1-2.webp?width=2560&#038;height=980&#038;quality=90\" \/>\n\t\t<img class=\"absolute left-0 top-0 w-full object-cover block\"\n\t\t\tsrc=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/08\/img13-1-2.webp?width=2560&#038;height=980&#038;quality=90\" \n\t\t\tfetchpriority=\"low\"\n\t\t\talt=\"X Stories\"\n\t\t\tloading=\"lazy\" \/>\n\t<\/picture>\n\n\t\n\t<div class=\"inner-content max-w-fujifilm m-auto w-full px-5 md:px-8 py-10 h-full flex flex-col justify-center space-y-1 sm:space-y-2 relative z-10 bottom middle-mob left left-mob dark dark-mob\">\n\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-5xl tracking-tight text-white block\">X Stories<\/span>\n\t\t\t\t\t\t<span class=\"content font-fjalla-one text-sm sm:text-base text-white block\"><p>Explore inspiring photos, connect with other enthusiasts<br \/>\nand learn more about photography<\/p>\n<\/span>\n\t\t\t\t\t\t<span>\n\t\t\t\t<span class=\"btn bg-white pl-8 pr-11 py-3 mt-3 font-fjalla-one text-base md:text-lg text-black inline-block after:content-[url('..\/images\/svg\/double-arrows.svg')] after:relative after:left-3.5 after:md:-top-[1px] after:inline-block\">Read Articles<\/span>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-spacing-none has-no-design is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"block_271663f3fa00162f10fef34688027396\"\n\tclass=\"wp-block block-post-list no-align\">\n\n\t\t\t<span class=\"flex items-center justify-between space-x-2 mb-4 md:mb-6\">\n\t\t\t\t\t\t\t<span class=\"heading font-fjalla-one text-2xl sm:text-3xl tracking-tight uppercase text-gray-900 block\">\n\t\t\t\t\tNews\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/news\" class=\"btn--view-more\" target=\"_self\">\n\t\t\t\t\tView More\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<ul class=\"post-list\">\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/support\/download\/firmware\/cameras\/x-t30-iii\/\">\n\t\t\t\t\t\t\t<small class=\"post-list__date\">04.06.2026<\/small>\n\t\t\t\t\t\t\t<span class=\"post-list__title\">X-T30 III Firmware Update Ver.1.10<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/support\/download\/firmware\/cameras\/x-m5\/\">\n\t\t\t\t\t\t\t<small class=\"post-list__date\">04.06.2026<\/small>\n\t\t\t\t\t\t\t<span class=\"post-list__title\">X-M5 Firmware Update Ver.1.30<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/support\/download\/firmware\/cameras\/x-e5\/\">\n\t\t\t\t\t\t\t<small class=\"post-list__date\">04.06.2026<\/small>\n\t\t\t\t\t\t\t<span class=\"post-list__title\">X-E5 Firmware Update Ver.1.12<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/support\/download\/firmware\/cameras\/gfx-eterna-55\/\">\n\t\t\t\t\t\t\t<small class=\"post-list__date\">16.04.2026<\/small>\n\t\t\t\t\t\t\t<span class=\"post-list__title\">GFX ETERNA 55 Firmware Update Ver.1.06<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/support\/download\/firmware\/lenses\/xc13-33mmf35-63-ois\/\">\n\t\t\t\t\t\t\t<small class=\"post-list__date\">06.04.2026<\/small>\n\t\t\t\t\t\t\t<span class=\"post-list__title\">XC13-33mmF3.5-6.3 OIS Firmware Update Ver.1.01<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/www.fujifilm-x.com\/de-ch\/support\/download\/software\/pixel-shift-combiner\/\">\n\t\t\t\t\t\t\t<small class=\"post-list__date\">02.04.2026<\/small>\n\t\t\t\t\t\t\t<span class=\"post-list__title\">FUJIFILM Pixel Shift Combiner Software Update Ver.1.7.1 (Mac)<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PRODUCT LINEUP With our award-winning range of products suited to Pros and enthusiasts alike, we&#8217;re sure there&#8217;s a camera in our range that will interest you.<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","block_contact_form_mkto_base_url":"","block_contact_form_mkto_munchkin_id":"","block_contact_form_mkto_form_id":0,"footnotes":""},"category":[],"local_category":[],"local_tag":[],"class_list":["post-157060","page","type-page","status-publish","hentry"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-23 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