{"id":228718,"date":"2025-03-21T05:00:00","date_gmt":"2025-03-21T05:00:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=228718"},"modified":"2025-03-20T00:29:26","modified_gmt":"2025-03-20T00:29:26","slug":"gfx100rf-x-casey-cavanaugh","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/en-ca\/stories\/gfx100rf-x-casey-cavanaugh\/","title":{"rendered":"GFX100RF x Casey Cavanaugh"},"content":{"rendered":"\n<div class=\"wp-block-fujifilm-youtube-modal alignfull\"><div class=\"block-video-player py-5 md:py-10\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"parallax-item\"><span class=\"aspect-w-16 aspect-h-9 block\"><\/span><div class=\"block-video-player__splash-img js-btn--modal-youtube\" data-id=\"s70mcays5OU\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/image001-1.jpg\" alt=\"image001\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button\"><\/span><\/div><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"s70mcays5OU\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"s70mcays5OU\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-s70mcays5OU\" data-id=\"s70mcays5OU\" class=\"youtube-iframe\"><\/div><\/div><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=1024&#038;height=378\" alt=\"\" class=\"wp-image-228719\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=1024&amp;height=378 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=300&amp;height=111 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=768&amp;height=283 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=400&amp;height=147 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=365&amp;height=135 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=600&amp;height=221 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_1_main.jpg?width=717&amp;height=264 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Photo 2025 \u00a9 Casey Cavanaugh | FUJIFILM GFX100RF, 1\/200 sec at F4, ISO 320<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">GFX100RF: Street Photography x Casey Cavanaugh<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Casey Cavanaugh applies his cinematic eye to Tokyo\u2019s streets with FUJIFILM GFX100RF<\/strong><\/h3>\n\n\n\n<p>For photographer and cinematographer Casey Cavanaugh, life\u2019s greatest creative opportunities can be found at the intersection of independently ordinary details. Dark, industrial city infrastructure serves as the canvas for much of his work.<\/p>\n\n\n\n<p>\u201cThe way my images are shown, often in combination with video and music, it all comes together. The specific things I choose to photograph, when combined into that body of work, have this through line of atmosphere,\u201d Casey begins.<\/p>\n\n\n\n<p>\u201cI consider myself a bit of a worldbuilder. One of the things I like best from movies is the worlds they create. It\u2019s not real life. I love the whole idea of creating every aspect of something \u2013 a set of images, curated over time in a specific way, can bring about a new world.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=1024&#038;height=768\" alt=\"\" class=\"wp-image-228722\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=1024&amp;height=768 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=400&amp;height=300 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=365&amp;height=274 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=600&amp;height=450 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_2.jpg?width=717&amp;height=538 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Photo 2025 \u00a9 Casey Cavanaugh | FUJIFILM GFX100RF, 1\/125 sec at F4, ISO 4000<\/figcaption><\/figure>\n\n\n\n<p>For his latest exercise in image creation, Casey threw himself into Tokyo\u2019s urban sprawl with FUJIFILM GFX100RF in hand. The camera pairs GFX System\u2019s renowned 102-megapixel large format sensor with a compact, classic, rangefinder-style design complete with a 28mm equivalent in 35mm format. It\u2019s an exceptional combination.<\/p>\n\n\n\n<p>For Casey \u2013 a true lover of a pure imaging process \u2013 GFX100RF\u2019s most beneficial features were those that allowed him to create with freedom.<\/p>\n\n\n\n<p>\u201cThe fact that aspect ratios are a central feature of this camera is awesome, and it\u2019s something only Fujifilm would do,\u201d Casey says, noting GFX100RF\u2019s dedicated Aspect Ratio dial. Popular cropped perspectives can be set at a single touch.<\/p>\n\n\n\n<p>\u201cIt\u2019s this unique new way of interacting with your camera and experiencing image making. Seeing the image while you\u2019re making it is so important \u2013 as close to the final product as possible.<\/p>\n\n\n\n<p>\u201cI gravitate towards the 65:24 crop because it lets me see the world in a cinematic aspect ratio. And it completely changes the way you create. You don\u2019t have to imagine how it will turn out after editing, which is so impactful to the process.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=1024&#038;height=378\" alt=\"\" class=\"wp-image-228723\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=1024&amp;height=378 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=300&amp;height=111 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=768&amp;height=284 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=400&amp;height=148 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=365&amp;height=135 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=600&amp;height=222 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_3.jpg?width=717&amp;height=265 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Photo 2025 \u00a9 Casey Cavanaugh | FUJIFILM GFX100RF, 1\/850 sec at F4, ISO 320<\/figcaption><\/figure>\n\n\n\n<p>The same can be said for GFX100RF\u2019s iconic Film Simulations, which were pivotal to Casey\u2019s creative worldbuilding. While exceptionally detailed 16-bit RAWs were available, he found himself gravitating towards straight-out-of-camera images.<\/p>\n\n\n\n<p>\u201cThere were a couple of looks I fell into. I absolutely loved CLASSIC CHROME for daytime scenes, with the Color Chrome FX Blue. The way it reproduces certain colors, especially blue, is incredibly pleasing \u2013 and it works well with added grain in-camera. It was the perfect look for bringing out the feeling of the Shinjuku and Shibuya streets,\u201d the photographer explains.<\/p>\n\n\n\n<p>\u201cFor any kinds of scene lit with fluorescent lights or other artificial sources, I gravitate towards a more tungsten color balance. REALA ACE was another Film Simulation I absolutely loved for that, and I could add a custom white balance.<\/p>\n\n\n\n<p>\u201cBetween the aspect ratios and look adjustments, I could essentially get the images I would be editing in post anyway \u2013 but done totally in-camera. Again, the ability to see close-to-finished images, or often the actual final look, absolutely changes the way you create.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=878&#038;height=1024\" alt=\"\" class=\"wp-image-228724\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=878&amp;height=1024 878w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=257&amp;height=300 257w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=768&amp;height=896 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=365&amp;height=426 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=600&amp;height=700 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_4.jpg?width=717&amp;height=836 717w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Photo 2025 \u00a9 Casey Cavanaugh | FUJIFILM GFX100RF, 1\/125 sec at F4, ISO 3200<\/figcaption><\/figure>\n\n\n\n<p>As Casey explored sights previously unseen, he began to reflect on the unwavering nature of his particular photographic passions.<\/p>\n\n\n\n<p>\u201cThe joy of finding these hidden nooks and crannies in Tokyo is the sense of adventure. The buildings are so dense and there are always interesting little things you can happen upon. It\u2019s such an enjoyable challenge that it\u2019s worth the risk of never knowing what you\u2019ll get.\u201d<\/p>\n\n\n\n<p>But there\u2019s only one thing that facilitates such photographic exploration: considered design. GFX100RF weighs just 735g (1.62lb), making for a comfortable all-day carry.<\/p>\n\n\n\n<p>This is Casey\u2019s most lasting impression \u2013 no surprise, considering the boundless potential such a small body contains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"361\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=1024&#038;height=361\" alt=\"\" class=\"wp-image-228725\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=1024&amp;height=361 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=300&amp;height=106 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=768&amp;height=271 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=400&amp;height=141 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=365&amp;height=129 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=600&amp;height=212 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_5.jpg?width=717&amp;height=253 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Photo 2025 \u00a9 Casey Cavanaugh | FUJIFILM GFX100RF, 1\/125 sec at F4, ISO 400<\/figcaption><\/figure>\n\n\n\n<p>\u201cThe size and weight of this camera allow me to create in a way other cameras don\u2019t,\u201d he concludes. \u201cIt\u2019s incredibly freeing, and removes any doubt around being able to lift this camera to my eye and get the photo I want. The fact it\u2019s large format is just incredible.<\/p>\n\n\n\n<p>\u201cPlus, I love the way it looks. I often say that having a cool camera will make you a better photographer because, if you\u2019re inspired by the tool itself, you\u2019ll use it more. GFX100RF does inspire me to pick it up and use it, which is the ultimate quality of a camera.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_6.jpg?width=683&#038;height=1024\" alt=\"\" class=\"wp-image-228726\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_6.jpg?width=683&amp;height=1024 683w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_6.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_6.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_6.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/US_Casey-Cavanaugh_article-image_6.jpg?width=390&amp;height=585 390w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Photo 2025 \u00a9 Xiaoxing Han | FUJIFILM X-H2S and FUJINON XF35mmF1.4 R, 1\/150 sec at F1.4, ISO 320<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>GFX100RF: Street Photography x Casey Cavanaugh Casey Cavanaugh applies his cinematic eye to Tokyo\u2019s streets with FUJIFILM GFX100RF For photographer and cinematographer Casey Cavanaugh, life\u2019s greatest creative opportunities can be found at the intersection of independently ordinary details. Dark, industrial city infrastructure serves as the canvas for much of his work. \u201cThe way my images [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":228746,"template":"","category":[2084,1006,1202,13885,1937,13886,320,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-228718","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-gfx-series-fixed-lens-camera","category-gfx-series","category-gfx100rf","category-products","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-05 04:12:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/story\/228718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/users\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/media\/228746"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/media?parent=228718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/category?post=228718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/post_tag?post=228718"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-ca\/wp-json\/wp\/v2\/b2b-solutions?post=228718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}