The GFX System: For Extraordinary Everyday Photography

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GFX System cameras are defined by their vast sensors, which at 43.8×32.9mm are approximately 70% larger than those of their full-frame counterparts. This offers a number of benefits – the first of which is image quality.

With a larger sensor, there’s room for more pixels: 102 million of them in the case of the FUJIFILM GFX100 II, GFX100S II and GFX100RF. With such high resolution, photographers can achieve exquisitely detailed photos, rendering fine textures with lifelike fidelity.

Able to crop in on photos extensively while retaining extremely usable images, the GFX System has serious utility in everyday settings. Whether for retroactively reframing a composition you couldn’t quite pull off in the moment, or punching in on a smaller element you only noticed upon looking back, this advantage offers huge amounts of creative control for those who want to enjoy the details in their photos. And if you’re looking to print your images, the high resolution of the GFX System allows you to create vast, high-quality physical copies.

While 102 megapixels may seem like overkill for everyday photography, for discerning image makers who want to look back on their photos with the knowledge they were rendered in the highest possible quality, the GFX System is perfect.

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GFX System cameras offer expansive dynamic range and astonishing colour accuracy, creating detailed images with enormous scope for exploration in post-processing.

With the ability to record more information in light and dark parts of images, the GFX System allows high-contrast photos to be rendered more accurately, while highlight and shadow details can easily be brought out in post-processing. Thanks to the ability to record 16-bit RAW files, the latest models retain an enormous amount of colour information, which minimises digital imaging drawbacks like colour banding. A base ISO of just 80 also reduces the amount of digital noise found in photos created in low light.

All of this amounts to an across-the-board ability to create more accurate images, which is ideal for people looking to archive their lives in as much detail as possible. Whether you’re editing RAW files the day after you create them or exploring them decades down the line, you’ll always be grateful for the extra information recorded by a GFX System camera.

Everyday flexibility

A historic downside of medium and large format cameras is their size and weight when compared to cameras with smaller sensors. However, significant steps have been taken to reduce the form factor of recent GFX System models in order to put their photographic power in the hands of a wider range of image makers.

If you prefer interchangeable-lens cameras, the weather-resistant FUJIFILM GFX100S II weighs just 883g and grants access to the extensive, high-quality GF Lens lineup, enabling photography of a wide range of subjects.

However, for an all-in-one solution, the FUJIFILM GFX100RF is a fixed-lens rangefinder model that weighs only 735g – and is the GFX System’s lightest-ever camera. Its compact 35mm lens has a full-frame equivalent focal length of 28mm, making it ideal for everyday, travel and street photography, while its built-in four-stop ND filter grants more flexible image-making options.

When equipped with the included filter and adapter ring, the GFX100RF is also weather-resistant, allowing confident use in everyday settings while still delivering the imaging pedigree of the GFX System.

Creative options

The ideal everyday camera isn’t just something you can carry with you all the time – it’s something you want to carry. That’s why all Fujifilm cameras – including GFX System models – are packed with tools and features to challenge your imagination every day.

Fujifilm is renowned for its analogue heritage, with more than 90 years of experience in creating photographic film. As a result, the latest GFX System cameras include all 20 Film Simulations, enabling analogue inspiration and the creation of refined-looking images straight out of camera.

When it comes to creative features, the GFX100RF stands out with a multitude of physical controls that put fresh inspiration at the tips of your fingers – such as a new Aspect Ratio dial and digital teleconverter lever.

The Aspect Ratio dial gives immediate access to nine different image formats, including some from iconic large format analogue cameras – such as 1:1 from the FUJICA Six, 4:3 from the FUJIFILM GX680 and panoramic 65:24 from the FUJIFILM TX-1.

Combine this with the digital teleconverter, which lets you flip between full-frame equivalent focal lengths of 28mm, 36mm, 50mm and 63mm, and you have a camera that constantly invites you to explore the everyday with a fresh perspective.