FUJIFILM Logo
  • PRODUCTS
    PRODUCTS
    • Browse
      • Cameras
      • Lenses
      • Accessories
      • Software
      • Help Me Choose
    • By System
      • GFX Series
        • Cameras
        • Lenses
      • X Series
        • Cameras
        • Lenses
    • Group Items ( Link disabled )
      • Compare
        • Cameras
      • About Our Technology
        • Film Simulation
        • X-Trans CMOS
    • B2B Customers
      • Digital Imaging Solution
    GFX Series View all
    Cameras Mirrorless Digital Camera
    • GFX100 II
      GFX100 II
    • GFX100S II
      GFX100S II
    • GFX50S II
      GFX50S II
    Fixed Lens Camera
    • GFX100RF
      GFX100RF
    GFX Series View all
    Lenses Prime
    • GF23mmF4 R LM WR
      GF23mmF4 R LM WR
    • GF30mmF3.5 R WR
      GF30mmF3.5 R WR
    • GF45mmF2.8 R WR
      GF45mmF2.8 R WR
    • GF50mmF3.5 R LM WR
      GF50mmF3.5 R LM WR
    • GF55mmF1.7 R WR
      GF55mmF1.7 R WR
    • GF63mmF2.8 R WR
      GF63mmF2.8 R WR
    • GF80mmF1.7 R WR
      GF80mmF1.7 R WR
    • GF110mmF2 R LM WR
      GF110mmF2 R LM WR
    • GF120mmF4 R LM OIS WR Macro
      GF120mmF4 R LM OIS WR Macro
    • GF250mmF4 R LM OIS WR
      GF250mmF4 R LM OIS WR
    • GF500mmF5.6 R LM OIS WR
      GF500mmF5.6 R LM OIS WR
    Zoom
    • GF20-35mmF4 R WR
      GF20-35mmF4 R WR
    • GF32-64mmF4 R LM WR
      GF32-64mmF4 R LM WR
    • GF35-70mmF4.5-5.6 WR
      GF35-70mmF4.5-5.6 WR
    • GF45-100mmF4 R LM OIS WR
      GF45-100mmF4 R LM OIS WR
    • GF100-200mmF5.6 R LM OIS WR
      GF100-200mmF5.6 R LM OIS WR
    Tilt-Shift
    • GF30mmF5.6 T/S
      GF30mmF5.6 T/S
    • GF110mmF5.6 T/S Macro
      GF110mmF5.6 T/S Macro
    Teleconverter
    • GF1.4X TC WR
      GF1.4X TC WR
    X Series View all
    Cameras Mirrorless Digital Camera
    • X-H2S
      X-H2S
    • X-H2
      X-H2
    • X-Pro3
      X-Pro3
    • X-T5
      X-T5
    • X-T4
      X-T4
    • X-S20
      X-S20
    • X-T50
      X-T50
    • X-T30 II
      X-T30 II
    • X-E4
      X-E4
    • X-M5
      X-M5
    Fixed Lens Camera
    • X100VI
      X100VI
    • X half
      X half
    X Series View all
    Lenses Prime
    • XF8mmF3.5 R WR
      XF8mmF3.5 R WR
    • XF14mmF2.8 R
      XF14mmF2.8 R
    • XF16mmF1.4 R WR
      XF16mmF1.4 R WR
    • XF16mmF2.8 R WR
      XF16mmF2.8 R WR
    • XF18mmF1.4 R LM WR
      XF18mmF1.4 R LM WR
    • XF18mmF2 R
      XF18mmF2 R
    • XF23mmF1.4 R
      XF23mmF1.4 R
    • XF23mmF1.4 R LM WR
      XF23mmF1.4 R LM WR
    • XF23mmF2 R WR
      XF23mmF2 R WR
    • XF27mmF2.8 R WR
      XF27mmF2.8 R WR
    • XF30mmF2.8 R LM WR Macro
      XF30mmF2.8 R LM WR Macro
    • XF33mmF1.4 R LM WR
      XF33mmF1.4 R LM WR
    • XF35mmF1.4 R
      XF35mmF1.4 R
    • XF35mmF2 R WR
      XF35mmF2 R WR
    • XF50mmF1.0 R WR
      XF50mmF1.0 R WR
    • XF50mmF2 R WR
      XF50mmF2 R WR
    • XF56mmF1.2 R WR
      XF56mmF1.2 R WR
    • XF56mmF1.2 R APD
      XF56mmF1.2 R APD
    • XF60mmF2.4 R Macro
      XF60mmF2.4 R Macro
    • XF80mmF2.8 R LM OIS WR Macro
      XF80mmF2.8 R LM OIS WR Macro
    • XF90mmF2 R LM WR
      XF90mmF2 R LM WR
    • XF200mmF2 R LM OIS WR
      XF200mmF2 R LM OIS WR
    • XC35mmF2
      XC35mmF2
    Zoom
    • XF8-16mmF2.8 R LM WR
      XF8-16mmF2.8 R LM WR
    • XF10-24mmF4 R OIS WR
      XF10-24mmF4 R OIS WR
    • XF16-50mmF2.8-4.8 R LM WR
      XF16-50mmF2.8-4.8 R LM WR
    • XF16-55mmF2.8 R LM WR
      XF16-55mmF2.8 R LM WR
    • XF16-80mmF4 R OIS WR
      XF16-80mmF4 R OIS WR
    • XF18-55mmF2.8-4 R LM OIS
      XF18-55mmF2.8-4 R LM OIS
    • XF18-120mmF4 LM PZ WR
      XF18-120mmF4 LM PZ WR
    • XF18-135mmF3.5-5.6 R LM OIS WR
      XF18-135mmF3.5-5.6 R LM OIS WR
    • XF50-140mmF2.8 R LM OIS WR
      XF50-140mmF2.8 R LM OIS WR
    • XF55-200mmF3.5-4.8 R LM OIS
      XF55-200mmF3.5-4.8 R LM OIS
    • XF70-300mmF4-5.6 R LM OIS WR
      XF70-300mmF4-5.6 R LM OIS WR
    • XF100-400mmF4.5-5.6 R LM OIS WR
      XF100-400mmF4.5-5.6 R LM OIS WR
    • XF150-600mmF5.6-8 R LM OIS WR
      XF150-600mmF5.6-8 R LM OIS WR
    • XC15-45mmF3.5-5.6 OIS PZ
      XC15-45mmF3.5-5.6 OIS PZ
    • XC50-230mmF4.5-6.7 OIS II
      XC50-230mmF4.5-6.7 OIS II
    Teleconverter
    • XF1.4X TC WR
      XF1.4X TC WR
    • XF2X TC WR
      XF2X TC WR
    Cine
    • MKX18-55mmT2.9
      MKX18-55mmT2.9
    • MKX50-135mmT2.9
      MKX50-135mmT2.9
  • Support
    SUPPORT
    • Downloads
      • Firmware
      • Software
      • LUT
    • Manuals
      • Cameras
      • Lenses
      • Accessories
      • Software
    • Compatibility
      • Cameras
      • Lenses
      • Accessories
      • Software
    • More Links
      • FAQ
      • FUJIFILM Service Centre
      • FUJIFILM X | GFX Members
      • FUJIFILM Professional Services (FPS)
  • News
  • Events
  • Promotions
  • Shop
  • X-Photographers
    • Galleries
    • Photographer
  • X Stories
    • X Stories
    • Learning Centre
©FUJIFILM Corporation.

Learning Centre

  • twitter
  • facebook
Photo © Bill Fortney

> 4 minute read

Why it Pays to Look Closer When Finding a Story

When telling any story, considering the broader picture is essential, however, it’s often the finer details that hold the most compelling narrative.

This technique of scratching beneath the surface to find a story is widely used to great effect. For example, on the grandest possible scale, let’s say you wanted to tell a story that focused on the global environment and the subject of climate change. The enormity of the issue can be its own worst enemy in that quoting worldwide figures and speaking of faraway places, exotic cultures or unfamiliar wildlife is so far removed from the average person’s life that it becomes unrelatable and easy to ignore.

If, however, you focus in on the details and tell the story of how this global crisis is filtering through to affect the lives of everyday people, it can have an enormous impact because it becomes personal. For example, focusing on increased food prices due to certain crops becoming more difficult to grow in warmer temperatures may have more impact locally.

This concept works on stories of all sizes and gravity. By looking closer you can convey stronger intimacy, and this brings with it a certain individuality, personality and character. It could trigger joy, or discomfort, or anything else in between. Whatever the reaction, it makes your story much harder to ignore.

A great way to find this focus when telling visual stories is by using different lenses to physically look closer. Here, we explore two different ways you can do this: by using telephoto lenses to find unique scenes within wider landscapes, and using macro lenses to discover a whole new world right under your nose.

Photo © Bryan Minear

Telephoto Landscapes

There’s no doubt that a sprawling panorama framed with a wide-angle lens such as FUJINON XF16mmF2.8 R WR or XF10-24mmF4 R OIS WR is an awesome sight to behold, but while beautiful, it can be a lot to take in. With this in mind it can be extremely effective to use a telephoto lens such as XF90mmF2 R LM WR, XF55-200mmF3.5-4.8 R LM OIS or XF70-300mmF4-5.6 R LM OIS WR to pick out a certain part of the landscape, and in doing so, eliminate distractions to better tell a specific story.

For example, you may be admiring a beautiful, lush valley in the soft morning light and really want to make your viewer imagine what it is like to be there. In this case, why not use a telephoto lens to help frame a farmhouse perched on the side of the hill, overlooking the pastures that fall away below it. This can help the viewers to picture themselves living in such an area, creating an infinitely more powerful image.

Alternatively, you may be photographing the unforgiving landscape of the northern wilderness and really want to portray exactly how tough the conditions are. In this case it could be effective to use a telephoto lens to incorporate the rough textures on a mountainside, or the sharp, snow-covered branches of a pine forest as a visualisation of the harsh environment.

Photo © Karen Hutton

Not only can using telephoto lenses in your landscape photography help find unique stories to tell, but it can also create unique visual results. The large focal length of a telephoto lens visually compresses the distance between the foreground and the background of an image. This creates a completely different perspective to that of a wide-angle lens and means that objects in the background appear much larger. This could be the sun on the horizon, a faraway mountain range, or a landmark on a city skyline, for example.

Macro Discovery

Another great way to look closer is by using a macro lens. With their ability to focus so close to a subject, macro lenses such as XF60mmF2.4 R Macro and XF80mmF2.8 R LM OIS WR Macro can pick out details that would otherwise be missed with the naked eye. This allows us to explore a whole new world within the scenes we take for granted.

Let’s say you wanted to document the progress of your back yard during the course of the year. Maybe you’ve planted some flowers and want a record of the entire growing process from seedlings to spectacular blooms. Sure, you should make wider photos every few days to show the growth, but in addition why not use a macro lens to get closer and tell the story of the bugs in the ground that help to create the compost and aerate the soil, or the insects that help to pollenate plants in the natural world?

Photo © Karen Hutton

Alternatively, you may want to tell the story of urban life. In addition to some great street photography images, you could use a macro lens to focus on the tiny details we take for granted every day that have a huge impact on our daily lives. This could be the unique textures on a beautifully worn hand rail, scratches on the well-used coin slot of a subway ticket machine, or a finger pushing the button on a pedestrian crossing.

Exploring this macro world adds interest to your story and shines a light on the beauty of something we all see every day, but might not actually notice.

Macro lenses can also be used to great visual effect. The closer you get to your subject, the shallower the depth of field in the image and this helps you to isolate your subject within the frame, giving you absolute control over where you want your viewer’s eye to fall.

Finding Your Focus

Perhaps the hardest part of this technique is recognising the story in the first place, but that all comes with practice. Challenge yourself to find the deeper story in the things you do and the images you make, and before you know it, it will become second nature.

Once you have ‘trained’ your eye to find the extraordinary in the everyday, you’ll have an endless supply of inspiration which will add a whole new dimension to your storytelling.

Compare all the lenses featured in this article below or explore the full FUJINON XF lens lineup here.

Compare the Lenses

XF8-16mmF2.8 R LM WR

Construction
20 elements in 13 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
N/A
Close Focusing Distance
0.25m
Dimensions (DxL)
88.0 x 121.5mm
Weight
805g

XF10-24mmF4 R OIS WR

Construction
14 elements in 10 groups
Image Stabilisation
Yes
Weather Resistance
Yes
Filter Size
72mm
Close Focusing Distance
0.24m
Dimensions (DxL)
77.6 x 87mm
Weight
485g

XF90mmF2 R LM WR

Construction
11 elements in 8 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.6m
Dimensions (DxL)
75.0 x 105.0mm
Weight
540g

XF55-200mmF3.5-4.8 R LM OIS

Construction
23 elements in 16 groups
Image Stabilisation
Yes, 4.5 stops
Weather Resistance
No
Filter Size
62mm
Close Focusing Distance
1.1m
Dimensions (DxL)
75.0 x 118.0mm
Weight
580g

XF70-300mmF4-5.6 R LM OIS WR

Construction
17 elements in 12 groups
Image Stabilisation
Yes, 5.5 stops
Weather Resistance
Yes
Filter Size
67mm
Close Focusing Distance
0.83m
Dimensions (DxL)
75mm x 132.5mm (Wide)
Weight
580g

XF60mmF2.4 R Macro

Construction
10 elements in 8 groups
Image Stabilisation
No
Weather Resistance
No
Filter Size
39mm
Close Focusing Distance
0.267m
Dimensions (DxL)
64.1 x 63.6mm
Weight
215g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

XF8-16mmF2.8 R LM WR

Construction
20 elements in 13 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
N/A
Close Focusing Distance
0.25m
Dimensions (DxL)
88.0 x 121.5mm
Weight
805g

XF10-24mmF4 R OIS WR

Construction
14 elements in 10 groups
Image Stabilisation
Yes
Weather Resistance
Yes
Filter Size
72mm
Close Focusing Distance
0.24m
Dimensions (DxL)
77.6 x 87mm
Weight
485g

XF90mmF2 R LM WR

Construction
11 elements in 8 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.6m
Dimensions (DxL)
75.0 x 105.0mm
Weight
540g

XF55-200mmF3.5-4.8 R LM OIS

Construction
23 elements in 16 groups
Image Stabilisation
Yes, 4.5 stops
Weather Resistance
No
Filter Size
62mm
Close Focusing Distance
1.1m
Dimensions (DxL)
75.0 x 118.0mm
Weight
580g

XF70-300mmF4-5.6 R LM OIS WR

Construction
17 elements in 12 groups
Image Stabilisation
Yes, 5.5 stops
Weather Resistance
Yes
Filter Size
67mm
Close Focusing Distance
0.83m
Dimensions (DxL)
75mm x 132.5mm (Wide)
Weight
580g

XF60mmF2.4 R Macro

Construction
10 elements in 8 groups
Image Stabilisation
No
Weather Resistance
No
Filter Size
39mm
Close Focusing Distance
0.267m
Dimensions (DxL)
64.1 x 63.6mm
Weight
215g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

XF8-16mmF2.8 R LM WR

Construction
20 elements in 13 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
N/A
Close Focusing Distance
0.25m
Dimensions (DxL)
88.0 x 121.5mm
Weight
805g

XF10-24mmF4 R OIS WR

Construction
14 elements in 10 groups
Image Stabilisation
Yes
Weather Resistance
Yes
Filter Size
72mm
Close Focusing Distance
0.24m
Dimensions (DxL)
77.6 x 87mm
Weight
485g

XF90mmF2 R LM WR

Construction
11 elements in 8 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.6m
Dimensions (DxL)
75.0 x 105.0mm
Weight
540g

XF55-200mmF3.5-4.8 R LM OIS

Construction
23 elements in 16 groups
Image Stabilisation
Yes, 4.5 stops
Weather Resistance
No
Filter Size
62mm
Close Focusing Distance
1.1m
Dimensions (DxL)
75.0 x 118.0mm
Weight
580g

XF70-300mmF4-5.6 R LM OIS WR

Construction
17 elements in 12 groups
Image Stabilisation
Yes, 5.5 stops
Weather Resistance
Yes
Filter Size
67mm
Close Focusing Distance
0.83m
Dimensions (DxL)
75mm x 132.5mm (Wide)
Weight
580g

XF60mmF2.4 R Macro

Construction
10 elements in 8 groups
Image Stabilisation
No
Weather Resistance
No
Filter Size
39mm
Close Focusing Distance
0.267m
Dimensions (DxL)
64.1 x 63.6mm
Weight
215g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

XF8-16mmF2.8 R LM WR

Construction
20 elements in 13 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
N/A
Close Focusing Distance
0.25m
Dimensions (DxL)
88.0 x 121.5mm
Weight
805g

XF10-24mmF4 R OIS WR

Construction
14 elements in 10 groups
Image Stabilisation
Yes
Weather Resistance
Yes
Filter Size
72mm
Close Focusing Distance
0.24m
Dimensions (DxL)
77.6 x 87mm
Weight
485g

XF90mmF2 R LM WR

Construction
11 elements in 8 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.6m
Dimensions (DxL)
75.0 x 105.0mm
Weight
540g

XF55-200mmF3.5-4.8 R LM OIS

Construction
23 elements in 16 groups
Image Stabilisation
Yes, 4.5 stops
Weather Resistance
No
Filter Size
62mm
Close Focusing Distance
1.1m
Dimensions (DxL)
75.0 x 118.0mm
Weight
580g

XF70-300mmF4-5.6 R LM OIS WR

Construction
17 elements in 12 groups
Image Stabilisation
Yes, 5.5 stops
Weather Resistance
Yes
Filter Size
67mm
Close Focusing Distance
0.83m
Dimensions (DxL)
75mm x 132.5mm (Wide)
Weight
580g

XF60mmF2.4 R Macro

Construction
10 elements in 8 groups
Image Stabilisation
No
Weather Resistance
No
Filter Size
39mm
Close Focusing Distance
0.267m
Dimensions (DxL)
64.1 x 63.6mm
Weight
215g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

XF8-16mmF2.8 R LM WR

Construction
20 elements in 13 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
N/A
Close Focusing Distance
0.25m
Dimensions (DxL)
88.0 x 121.5mm
Weight
805g

XF10-24mmF4 R OIS WR

Construction
14 elements in 10 groups
Image Stabilisation
Yes
Weather Resistance
Yes
Filter Size
72mm
Close Focusing Distance
0.24m
Dimensions (DxL)
77.6 x 87mm
Weight
485g

XF90mmF2 R LM WR

Construction
11 elements in 8 groups
Image Stabilisation
No
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.6m
Dimensions (DxL)
75.0 x 105.0mm
Weight
540g

XF55-200mmF3.5-4.8 R LM OIS

Construction
23 elements in 16 groups
Image Stabilisation
Yes, 4.5 stops
Weather Resistance
No
Filter Size
62mm
Close Focusing Distance
1.1m
Dimensions (DxL)
75.0 x 118.0mm
Weight
580g

XF70-300mmF4-5.6 R LM OIS WR

Construction
17 elements in 12 groups
Image Stabilisation
Yes, 5.5 stops
Weather Resistance
Yes
Filter Size
67mm
Close Focusing Distance
0.83m
Dimensions (DxL)
75mm x 132.5mm (Wide)
Weight
580g

XF60mmF2.4 R Macro

Construction
10 elements in 8 groups
Image Stabilisation
No
Weather Resistance
No
Filter Size
39mm
Close Focusing Distance
0.267m
Dimensions (DxL)
64.1 x 63.6mm
Weight
215g

XF80mmF2.8 R LM OIS WR Macro

Construction
14 elements in 10 groups
Image Stabilisation
Yes, 5 stops
Weather Resistance
Yes
Filter Size
62mm
Close Focusing Distance
0.25m
Dimensions (DxL)
80.0 x 130mm
Weight
750g

Also Try...

Using Negative Space

Which GFX Camera Body Is Right for You?

Specialised for different photographers’ needs, how do GFX bodies compare?

Three Ways to Improve Exposure on Moving Subjects

Discover some FUJIFILM X Series camera tricks to help you create great sports and action images

  • Products
    • Cameras
    • Lenses
    • Accessories
    • Software
    • Help Me Choose
  • Support
    • Download
    • Manual
    • Compatibility
    • FAQ
    • FUJIFILM X | GFX Members
    • FUJIFILM Professional Services (FPS)
    • Product Security Information
  • More
    • X-Photographers
    • X Stories
    • Learning Centre
    • Events
    • News
    • Promotions
    • Shop
Follow Us
  • UK
  • Global
FUJIFILM ©FUJIFILM Corporation.
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Settings
Select Your Country Or Region
  • America
    • pt-br

      Brazil

    • en-ca

      Canada

      • English
      • French
    • en-us

      USA

  • Asia Pacific
    • zh-cn

      China

    • en-in

      India

    • id-id

      Indonesia

    • ja-jp

      Japan

    • ko-kr

      Korea

    • en-my

      Malaysia

    • en-ph

      Philippines

    • en-sg

      Singapore

    • th-th

      Thailand

    • vi-vn

      Vietnam

  • Europe
    • de-at

      Austria

    • fr-be

      Belgium

      • Dutch
      • French
    • hr-hr

      Croatia

    • cs-cz

      Czechia

    • da-dk

      Denmark

    • et-ee

      Estonia

    • fi-fi

      Finland

    • fr-fr

      France

    • de-de

      Germany

    • el-gr

      Greece

    • hu-hu

      Hungary

    • is-is

      Iceland

    • en-ie

      Ireland

    • it-it

      Italy

    • lv-lv

      Latvia

    • lt-lt

      Lithuania

    • nl-nl

      Netherlands

    • no-no

      Norway

    • pl-pl

      Poland

    • pt-pt

      Portugal

    • ro-ro

      Romania

    • ru-ru

      Russia

    • sk-sk

      Slovakia

    • sl-si

      Slovenia

    • es-es

      Spain

    • sv-se

      Sweden

    • fr-ch

      Switzerland

      • French
      • German
    • tr-tr

      Turkey

    • en-gb

      UK

    • uk-ua

      Ukraine

  • Oceania
    • en-au

      Australia

    • en-nz

      New Zealand

  • Other
    • global

      Global