{"id":60969,"date":"2020-02-05T06:00:48","date_gmt":"2020-02-04T21:00:48","guid":{"rendered":"https:\/\/fujifilmnxtc.wpenginepowered.com\/?post_type=xstories&#038;p=3386200"},"modified":"2024-05-02T04:02:18","modified_gmt":"2024-05-01T19:02:18","slug":"x100v-my-approach-marco-campelli","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/en-my\/stories\/x100v-my-approach-marco-campelli\/","title":{"rendered":"X100V &#8220;My Approach&#8221; &#8211; Marco Campelli"},"content":{"rendered":"<p><div class=\"embed-responsive\"><iframe width=\"560\" src=\"https:\/\/www.youtube.com\/embed\/QekICQCROGw\" frameborder=\"0\"><\/iframe><\/div>\n<p>Do you know when an object becomes an integral part of your life? Keys, mobile phone, wallet&#8230; That feeling of having forgotten something essential when you leave home?<\/p>\n<p>FUJIFILM X100V is exactly that.<\/p>\n<p>When Fujifilm asked me to make a project for the launch of the new model, I was immediately enthusiastic, simply because it is part of my daily life, it is the camera that I always have with me and I know it well.<\/p>\n<p>I have chosen to go to Barcelona, \u200b\u200ba city that I love and where I have many friends who can help me during the shooting. I wanted to work on a multifaceted and diversified project to demonstrate that even with a compact fixed lens 90% of the images can be created, from action to studio portrait or street photography.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_01-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_01-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_02-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_02-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_03-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_03-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>And so here we go! Landing in the city during its pre-Christmas ferment, a swarm of people inside and outside the illuminated shops, the alleys of the Gothic Quarter. FUJIFILM X100V, with its retro design, is discreet and does not scare.<\/p>\n<p>I look like a classic tourist hunting memories and people trust me, they are not bothered by the presence of a photographer, they think I am just a curious and eager visitor.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_04-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_04-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_05-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_05-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_06-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_06-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>The new tiltable monitor helps me a lot during street sessions, easy to use and visible from different angles, it allows me to have different perspectives and shots, taken naturally.<\/p>\n<p>Then comes a new Husqvarna model that needs some images to show the totally renewed look of the Vitpilen 701, and it is here that I am totally amazed, not so much by the static photos where I knew that X100V would give me an impeccable rendering of details and sharpness, but especially as much as on the action photos, taken in the full backlight of 7 in the morning, where the renewed autofocus system does not miss a shot, even when shooting in fairly slow times, with a huge flair right in the lens. The performance was phenomenal.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_07-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_07-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_08-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_08-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_09-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_09-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_10-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_10-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>I then go to a friend, a leather craftsman, and inside his atelier we improvise a portrait session set, I mount my trusted Profoto B10 with a beauty dish and start shooting. Here too the surprise is enormous, the photos seem painted, the pictorial light gives me a feeling of times gone by. Besides, I am working on jpg files with the Classic Chrome film simulation, because at the moment we didn&#8217;t yet have the software to open the Raw file.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_11-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_11-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>Extremely light and compact, the X100V allows me to move quickly with practically zero weights compared to those I am used to.<\/p>\n<p>Finally, to test the yield in a super controlled situation, I step into the studio. The central shutter allows me to sync at any shutter speed and the built-in ND filter lets me work even at very open apertures.<\/p>\n<p>A friend, a fashion designer, makes herself available for some portraits. She comes from Senegal, has dark and shiny skin, on a perfectly white background creates a pleasant contrast in my images, full of splendid soul energy.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_12-1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2020\/02\/x100v-myapproach_marco-campelli_12-1.jpg\" alt=\"Image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>Then, in front of my monitor, I can better appreciate the files rendering, which only require small adjustments of lights and shadows and the retouching of small imperfections of the skin, so detailed.<\/p>\n<p>After a trip and a job like this, I think that sometimes we bring with us an infinite amount of optics, ultra-heavy cameras and other accessories (maybe to look more professional or simply for fear of not being able to face different and unexpected situations) when, with a reliable and performing camera and some good ideas in your head, you always win.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know when an object becomes an integral part of your life? Keys, mobile phone, wallet&#8230; That feeling of having forgotten something essential when you leave home? FUJIFILM X100V is exactly that. When Fujifilm asked me to make a project for the launch of the new model, I was immediately enthusiastic, simply because it [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":60970,"template":"","category":[2084,1006,1202,3260,320,1251,2476,1986,565,9973],"post_tag":[11871,12370],"b2b-solutions":[],"class_list":["post-60969","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-x-series-premium-compact","category-products","category-type-stories","category-videos","category-x-series","category-stories","category-x100v","tag-italy","tag-marco-campelli"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-05 13:03:37","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/story\/60969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/media\/60970"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/media?parent=60969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/category?post=60969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/post_tag?post=60969"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-my\/wp-json\/wp\/v2\/b2b-solutions?post=60969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}