{"id":61945,"date":"2020-06-22T15:12:14","date_gmt":"2020-06-22T06:12:14","guid":{"rendered":"https:\/\/fujifilmnxtc.wpenginepowered.com\/?post_type=xstories&p=3605134"},"modified":"2024-05-02T02:58:58","modified_gmt":"2024-05-01T17:58:58","slug":"keep-it-minimal","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/en-us\/stories\/keep-it-minimal\/","title":{"rendered":"Keep IT Minimal"},"content":{"rendered":"

Epidemic is a term for a phenomenon that affects many people at once across the globe or a large area. That concept is happening, in the present, to ourselves. It upsets all systems, changes the frame of reference, stratifies social structure, and above all, helps us rethink what is Needed and what is Enough.<\/p>\n

Is all the excessiveness, luxury or flashiness we are aiming for really necessary?<\/p>\n

In the \u2018Keep IT Minimal\u2019 project, designers will flip the problem, in their own way. 17 Vietnamese fashion designers \/ brands are the 17 fashion perspectives that are illuminated individually and separately. They converge when all distractions are eliminated to achieve the purest form of expression through light, color and texture.<\/p>\n

From young designers to fashion giants, from small brands that have just debuted to names that have left their remark … \u2018Keep IT Minimal\u2019 does not put a dividing line on identity, even more minimal in the expressed colors and forms. All that is left is a form of pure and primitive fashion, where the material and structure support and honor the body, where the wearer\u2019s ego is shown through outer clothing.<\/p>\n

\u2018Keep IT Minimal\u2019 can be considered as personal words to help me express my viewpoint through photography.<\/p>\n

This is also one of the personal projects that I and my team have given a lot of dedication to make it a reality.<\/p>\n

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