{"id":74098,"date":"2019-05-23T15:00:43","date_gmt":"2019-05-23T06:00:43","guid":{"rendered":"https:\/\/fujifilmnxtc.wpenginepowered.com\/stories\/gfx-100-four-world-firsts-one-awesome-camera\/"},"modified":"2024-05-02T05:09:15","modified_gmt":"2024-05-01T20:09:15","slug":"four-world-firsts-one-awesome-camera","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/en-us\/stories\/four-world-firsts-one-awesome-camera\/","title":{"rendered":"GFX 100: Four World Firsts.* One Awesome Camera."},"content":{"rendered":"<p><p>There are a huge number of reasons why the FUJIFILM GFX 100 is so exciting for photographers around the world. This mirrorless large format camera features a 102 megapixel CMOS sensor, superfast X-Processor 4 quad-core CPU, and a 3.2-inch three-way flip-out LCD touchscreen, all packed into a portable, weather-resistant, magnesium alloy body.<\/p>\n<p>This alone is enough to make any photographer go weak at the knees, but remarkably, the list of features doesn\u2019t end there. In fact, it gets even more impressive.<\/p>\n<p>Cameras that top 100 megapixels don\u2019t have a reputation for their flexibility. They can often be bulky, hard to transport, lacking in certain functionality and extremely unforgiving when used handheld. This has meant these photographic powerhouses are often confined to the studio, unable to realize their true potential in the outside world.<\/p>\n<p>With the GFX 100, Fujifilm wanted to change all this by unleashing the power of high resolution in a sensor larger than 35mm full frame. In keeping with its long-standing reputation for bucking trends and pushing boundaries, Fujifilm developed ground-breaking technology to pack no less than four world firsts* into the GFX 100, marking the beginning of a new era of photography.\u00a0Take a closer look below:<\/p>\n<h2><strong><\/strong><strong>1. World\u2019s First* 102MP Back-Side Illuminated (BSI) Sensor in a Mirrorless Camera<\/strong><\/h2>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_1.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img data-preload-after-window-load=\"preload\" data-preload-delay=\"300\" width=\"2000\" height=\"1334\" class=\"wp-image-59401\" decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_1.jpg\" alt=\"FUJIFILM GFX 100 digital mirrorless camera\" data-recalc-dims=\"1\" loading=\"lazy\" srcset=\" 2000w,  300w,  768w,  1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<\/div>\n<p><p>The GFX 100 features a newly developed BSI 102-megapixel imaging sensor. With this structure bringing the exposure plane closer to the color filter array, noise levels are reduced, native ISO is extended to 100, and sharpness is increased without an optical low-pass filter.<\/p>\n<p>This extremely efficient new sensor is paired up with the powerful X-Processor 4 processing engine to deliver 16-bit images with amazing color fidelity, rich shadow detail, and incredible dynamic range. The results have to be seen to be believed.<\/p>\n<h2><strong>2. World\u2019s First* In-Body Image Stabilization (IBIS) for a Sensor with a Diagonal of 55mm<\/strong><\/h2>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_2.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img data-preload-after-window-load=\"preload\" data-preload-delay=\"300\" width=\"2000\" height=\"1496\" class=\"wp-image-59406\" decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_2.jpg\" alt=\"In-Body Image Stabilization IBIS in the FUJIFILM GFX 100 digital mirrorless camera\" data-recalc-dims=\"1\" loading=\"lazy\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_2.jpg?width=2000 2000w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_2.jpg?width=300&amp;height=224 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_2.jpg?width=768&amp;height=574 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_2.jpg?width=1024&amp;height=766 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<\/div>\n<p><p>Such high resolution leaves very little room for error when it comes to camera shake and this can make handheld photography difficult without the right light. The GFX 100 is the first camera to include IBIS on a sensor larger than 35mm, which opens up a whole new world of opportunities for on-location and low-light shoots.<\/p>\n<p>This impressive new technology comprises a three-axis accelerometer, three-axis gyro sensor, and a dedicated dual processor. Such a combination enables the system to work across five axes, making 10,000 corrections per second and offering up to 5.5 stops** of image stabilization. The GFX 100\u2019s revolutionary IBIS offers a level of versatility never before seen for a sensor of this size.<\/p>\n<h2><strong>3. World\u2019s First* On-Board Hybrid Phase Detection AF with Approximately 100% Coverage on a Sensor with a Diagonal of 55mm<\/strong><\/h2>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_3.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img data-preload-after-window-load=\"preload\" data-preload-delay=\"300\" width=\"2000\" height=\"1500\" class=\"wp-image-59407\" decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_3.jpg\" alt=\"Touchscreen functions on the FUJIFILM GFX 100 digital mirrorless camera\" data-recalc-dims=\"1\" loading=\"lazy\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_3.jpg?width=2000 2000w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_3.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_3.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_3.jpg?width=1024&amp;height=768 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<\/div>\n<p><p>The GFX 100 continues to push boundaries with the inclusion of on-board hybrid phase detection AF across the entire sensor. This provides photographers with approximately 100% coverage, making it easier to find perfect focus wherever the subject appears in the frame.<\/p>\n<p>With the capability of the X-Processor 4 at its heart, the GFX 100\u2019s AF system not only offers extremely fast and accurate focusing, it provides highly efficient subject tracking and Face\/Eye Detection to give both photographers and videographers peace of mind in challenging light.<\/p>\n<h2><strong>4. World\u2019s First* Mirrorless Digital Camera with a Sensor Diagonal of 55mm to Offer Full Sensor Width Video up to 4K\/30p <\/strong><\/h2>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_4.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img data-preload-after-window-load=\"preload\" data-preload-delay=\"300\" width=\"2000\" height=\"612\" class=\"wp-image-59408\" decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_4.jpg\" alt=\"Shooting video with the FUJIFILM GFX 100 digital mirrorless camera\" data-recalc-dims=\"1\" loading=\"lazy\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_4.jpg?width=2000 2000w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_4.jpg?width=300&amp;height=92 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_4.jpg?width=768&amp;height=235 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_4.jpg?width=1024&amp;height=313 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<\/div>\n<p><p>Large format digital cinema is quickly gaining popularity, however, there are few viable options available for filmmakers looking to achieve visual impact without using a big sensor. With its medium format CMOS sensor measuring 43.8&#215;32.9mm, the GFX 100 is the perfect alternative.<\/p>\n<p>For the first time,* it is possible for videographers to capture spectacular large format footage in all the glory of 4K. There are also 16 of Fujifilm\u2019s renowned Film Simulations to choose from, which cater for a wide range of cinematic looks. For those who want more control in post-production, the GFX 100 also records in F-Log, outputting 4:2:2 10-bit uncompressed footage via its HDMI port. This allows cinematographers plenty of freedom to edit.<\/p>\n<h2><strong>Experience the Power of the GFX 100<\/strong><\/h2>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_5.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img data-preload-after-window-load=\"preload\" data-preload-delay=\"300\" width=\"2000\" height=\"1500\" class=\"wp-image-59409\" decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_5.jpg\" alt=\"Shooting handheld with the FUJIFILM GFX 100 digital mirrorless camera\" data-recalc-dims=\"1\" loading=\"lazy\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_5.jpg?width=2000 2000w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_5.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_5.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2018\/09\/GFX_100_Four-World-Firsts-One-Awesome-Camera_5.jpg?width=1024&amp;height=768 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<\/div>\n<p><p>We could spend all day describing how good the FUJIFILM GFX 100 is, but the only way to really tell is to experience it for yourself, so contact your nearest dealer today.<\/p>\n<p><span>Learn\u00a0more\u00a0about the FUJIFILM GFX 100 and read the full specifications\u00a0<\/span><a href=\"https:\/\/www.fujifilm-x.com\/en-us\/special\/gfx100\"><strong><span>here<\/span><\/strong><\/a><span>, or\u00a0find your nearest <a href=\"https:\/\/www.fujifilm-x.com\/en-us\/shop\/\"><strong>FUJIFILM\u00a0Authorized Dealer<\/strong><\/a>. \u00a0<\/span><\/p>\n<p>*Fujifilm research as of April 2019. Compared with other mirrorless digital cameras equipped with a larger sensor than 35mm format.<\/p>\n<p>**CIPA standard.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a huge number of reasons why the FUJIFILM GFX 100 is so exciting for photographers around the world. This mirrorless large format camera features a 102 megapixel CMOS sensor, superfast X-Processor 4 quad-core CPU, and a 3.2-inch three-way flip-out LCD touchscreen, all packed into a portable, weather-resistant, magnesium alloy body. This alone is [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":59402,"template":"","category":[2427,1006,1202,1937,10120,3701,320,2280,1251,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-74098","story","type-story","status-publish","has-post-thumbnail","hentry","category-articles-type-stories","category-cameras","category-category","category-gfx-series","category-gfx100","category-gfx-series-mirrorless","category-products","category-technology","category-type-stories","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"fujifilm_category_label":"GFX100","publishpress_future_action":{"enabled":false,"date":"2026-10-19 15:20:19","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/story\/74098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/media\/59402"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/media?parent=74098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/category?post=74098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/post_tag?post=74098"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/en-us\/wp-json\/wp\/v2\/b2b-solutions?post=74098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}