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Home › Historias Serie X › GF45-100mmF4 “Zoom Ahead” – Federico Tardito

GF45-100mmF4 “Zoom Ahead” – Federico Tardito

GF45-100mmF4 “Zoom Ahead” – Federico Tardito

06.03.2020
Written by... Federico Tardito
Born in Turin in 1984, Federico Tardito developed a passion for photography from a young age. He began his career in 2004, cultivating a personal style strongly influenced by portraiture, which he applies with sensitivity and originality even to sports photography. His approach to action photography focuses on emotion and human expression, making his shots truly unique. Since 2007, he has collaborated with agencies such as LaPresse, Insidefoto, AGF, Liverani, and many others, covering major sporting events and athlete portraits, with his work appearing in both Italian and international publications. In 2012, he became a freelancer and founded 1+9 Images, an agency specializing in visual communication for athletes and sports brands such as Nike and Adidas. He became the official photographer for several footballers and athletes including Bonucci, Buffon, Dybala, Danilo, and Bremer, following them through national and international competitions. In 2017, in collaboration with Fujifilm, he launched the project “I’mperfect”, dedicated to celebrating the beauty of imperfection and the power of genuine emotion. Since 2019, he has been a Fujifilm ambassador, contributing to product development through his field expertise. Since 2021, he has been working with the Fondazione Milano Cortina 2026, using photography to document the human and territorial dimension of the upcoming Winter games. Alongside his professional activity, Federico Tardito is also committed to education. Through workshops, seminars, and collaborations with photography schools, he strives to share not only technical skills but also passion, vision, and awareness. He believes in photography as a powerful means of expression and encourages young people to develop a personal and authentic style.
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I’MPERFECT

I had the chance to hold in my hands the GFX100 with the new GF45-100 F4, and I immediately asked myself how I could ever make use of all the depth and richness of details in a tale that could reflect that same depth with its content.

The answer came with a project that I have had in mind for a long time on which I had been thinking for years.

Therefore, I’MPERFECT was born.

I have been working with modeling agencies for a long time, and over the years it became pretty clear that the standardized idea of beauty proposed by media, sooner or later, would have given way to a new and different idea of beauty. There was the need for something else, something capable of telling another story, a deeper story.

I’MPERFECT became a photographic journey, which today is only at the beginning of a long path where I have the lucky chance to meet incredible and unique people. People that, with great difficulties but even a greater fortitude, decided to face themselves, claiming the beauty of their uniqueness.

These lives, all so different from one another, impressed me a lot. I stopped to think about how many tales of suffering but also of redemption there are, how many silent battles hide, invisible, behind the people that surround us daily.

I met Carlotta, Marika, Francesca, Riccardo. My journey started with them.

Carlotta spent years doing her make-up meticulously, every day, to hide her angioma and her fears, until the day she decided to show her real self to others, discovering how strong and wonderfully unique she is.

Image
Image

Marika and Francesca have learned to accept their vitiligo, transforming it from a reason for discrimination to a distinctive feature that they now show with pride.

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Image

Riccardo managed to turn a serious accident into a turning point in his life, as a person first and now also as an athlete. He’s aiming for Tokyo 2020.

Image
Image

The goal that every one of them had in common was clear from the start: to transform these unique stories into narrative voices, through the power of photographic language.

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