“The Pinnacle of Negative Film”

In contrast to transparency film, which is hypersensitive to color and light, negative film is more forgiving, making it more difficult for professionals to achieve the look they need. However, negative film’s characteristic softer look and compatibility with prints made it a favorite of many photographers. As a result, the demand for more exacting negative films grew. This led to the emergence of sensitive negative film, which could be controlled in terms of exposure and lighting to meet the demands of professionals.

PRO Neg. Std is optimized for use in situations with good lighting and moderate contrast, such as studio photography.

PRO Neg. Hi boosts contrast, creating shadows even in flat light, making it easier for creating outdoor portraits or other images in natural light where it is difficult to adjust the lighting.

Once you understand the individual characteristics of each, you can use PRO Neg. Hi, for example, for street photography in bright sunshine to take advantage of its characteristic contrast and highlights that tend to hold detail well. Or use the simplicity of PRO Neg. Std to create a unique mood for food photography. Both Film Simulations have a wide range of applications.

PRO Neg. Std is also ideal for learning how tones and saturation affect a photograph, thanks to the straightforward way changes are applied to its parameters when making adjustments. You can enjoy fine-tuning the look to suit your own personal needs, just like ordering bespoke clothing.