[{"id":366330,"date":"2026-07-09T05:02:00","date_gmt":"2026-07-09T05:02:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=366330"},"modified":"2026-07-08T02:32:19","modified_gmt":"2026-07-08T02:32:19","slug":"bts-gf19-35mm-eleven-productions-x-commercial-magic-city","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/global\/stories\/bts-gf19-35mm-eleven-productions-x-commercial-magic-city\/","title":{"rendered":"[BTS] GF19-35mm Eleven Productions x Commercial &#8220;Magic City&#8221;"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"RsM4I8zaBfM\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/magic-city-bts-thumbnail.jpg\" alt=\"magic-city-bts-thumbnail\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"RsM4I8zaBfM\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"RsM4I8zaBfM\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-RsM4I8zaBfM\" data-id=\"RsM4I8zaBfM\" 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Eleven Productions x Commercial &#8220;Magic City&#8221;"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"Z6JB1vfJjh0\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/magic-city-thumbnail.jpg\" alt=\"magic-city-thumbnail\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"Z6JB1vfJjh0\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"Z6JB1vfJjh0\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-Z6JB1vfJjh0\" data-id=\"Z6JB1vfJjh0\" 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GF19-35mmT3.5 PZ OIS WR Eleven Productions x Documentary &#8220;Invasive Florida&#8221;"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"PoH0vkm5C2U\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/invasive-florida-bts-thumbnail.jpg\" alt=\"invasive-florida-bts-thumbnail\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"PoH0vkm5C2U\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"PoH0vkm5C2U\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-PoH0vkm5C2U\" data-id=\"PoH0vkm5C2U\" class=\"youtube-iframe\"><\/div><\/div><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"template":"","category":[1006,1202,13909,3113,14004,13911,13910,1937,10267,1055,3701,320,2378,565,3554],"post_tag":[],"b2b-solutions":[14010],"class_list":["post-366191","story","type-story","status-publish","hentry","category-cameras","category-category","category-gfx-series-filmmaking-camera","category-g-mount","category-gf19-35mmt35-pz-ois-wr","category-gf32-90mmt35-pz-ois-wr","category-gfx-eterna-55","category-gfx-series","category-gfx100-ii","category-lenses","category-gfx-series-mirrorless","category-products","category-shot-on-x","category-stories","category-g-mount-zoom","b2b-solutions-filmmaking"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 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PZ OIS WR: Eleven Productions x Documentary &#8220;Invasive Florida&#8221;"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"qz29dSDm2tg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/invasive-florida-thumbnail.jpg\" alt=\"invasive-florida-thumbnail\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"qz29dSDm2tg\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"qz29dSDm2tg\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-qz29dSDm2tg\" data-id=\"qz29dSDm2tg\" class=\"youtube-iframe\"><\/div><\/div><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"template":"","category":[1006,1202,13909,3113,14004,13911,13910,1937,10267,1055,320,2378,565,3554],"post_tag":[],"b2b-solutions":[],"class_list":["post-366190","story","type-story","status-publish","hentry","category-cameras","category-category","category-gfx-series-filmmaking-camera","category-g-mount","category-gf19-35mmt35-pz-ois-wr","category-gf32-90mmt35-pz-ois-wr","category-gfx-eterna-55","category-gfx-series","category-gfx100-ii","category-lenses","category-products","category-shot-on-x","category-stories","category-g-mount-zoom"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 10:52:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story\/366190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/users\/8"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media?parent=366190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/category?post=366190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/post_tag?post=366190"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/b2b-solutions?post=366190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":366183,"date":"2026-07-09T05:01:00","date_gmt":"2026-07-09T05:01:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=366183"},"modified":"2026-07-06T04:21:30","modified_gmt":"2026-07-06T04:21:30","slug":"gf19-35mmt3-5-pz-ois-wr-hao-huang-x-music-video-born-beyond-the-frame","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/global\/stories\/gf19-35mmt3-5-pz-ois-wr-hao-huang-x-music-video-born-beyond-the-frame\/","title":{"rendered":"GF19-35mmT3.5 PZ OIS WR: Hao Huang x Music Video &#8220;Born Beyond the Frame&#8221;"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"dAO1CFxilps\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/gf19-35mm_bornbeyondtheframe.jpg\" alt=\"gf19-35mm_bornbeyondtheframe\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"dAO1CFxilps\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"dAO1CFxilps\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-dAO1CFxilps\" data-id=\"dAO1CFxilps\" class=\"youtube-iframe\"><\/div><\/div><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":366184,"template":"","category":[1006,1202,13909,3113,14004,13911,13910,1937,1055,320,2378,565,3554],"post_tag":[],"b2b-solutions":[],"class_list":["post-366183","story","type-story","status-publish","has-post-thumbnail","hentry","category-cameras","category-category","category-gfx-series-filmmaking-camera","category-g-mount","category-gf19-35mmt35-pz-ois-wr","category-gf32-90mmt35-pz-ois-wr","category-gfx-eterna-55","category-gfx-series","category-lenses","category-products","category-shot-on-x","category-stories","category-g-mount-zoom"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 10:52:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story\/366183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media\/366184"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media?parent=366183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/category?post=366183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/post_tag?post=366183"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/b2b-solutions?post=366183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":366181,"date":"2026-07-09T05:01:00","date_gmt":"2026-07-09T05:01:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=366181"},"modified":"2026-07-06T13:35:24","modified_gmt":"2026-07-06T13:35:24","slug":"exploring-the-aftermath-of-fame-behind-the-scenes-of-broken-idols","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/global\/stories\/exploring-the-aftermath-of-fame-behind-the-scenes-of-broken-idols\/","title":{"rendered":"Exploring the Aftermath of Fame: Behind the Scenes of \u201cBroken Idols\u201d"},"content":{"rendered":"\n<p>What happens when the roaring crowd goes quiet, the house lights fade, and a global pop icon is left entirely alone with their own reflection? That is the haunting question at the centre of <em>Broken Idols<\/em>, a striking new cinematic short film that live ssomewhere between a commercial, a music video, and high-fashion filmmaking.<\/p>\n\n\n\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"KRURlTr_PAM\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/01_BROKEN_IDOLS_THUMBNAIL-scaled.png\" alt=\"01_BROKEN_IDOLS_THUMBNAIL\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"KRURlTr_PAM\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"KRURlTr_PAM\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-KRURlTr_PAM\" data-id=\"KRURlTr_PAM\" class=\"youtube-iframe\"><\/div><\/div><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p>The film tells a deeply personal and poignant story about the crushing weight of stardom and the profound loss of identity that comes with it. It tracks the painful contrast between an idol&#8217;s glittering public persona and the hollow, isolating reality of the aftermath of fame.<\/p>\n\n\n\n<p>To bring this intense, interior psychological landscape to life, the production team paired the GFX ETERNA 55 with Fujifilm&#8217;s compact GF 19-35mmT3.5 and GF 32-90mmT3.5 Power Zoom lenses.<\/p>\n\n\n\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"eEk-xhc2ybY\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/BI_Making_Of_Thumnbail.png\" alt=\"BI_Making_Of_Thumnbail\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><div class=\"modal modal--youtube hidden\" data-id=\"eEk-xhc2ybY\"><div class=\"modal__content relative\"><button class=\"btn-modal-close\" data-id=\"eEk-xhc2ybY\"><span><\/span><span><\/span><\/button><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><div id=\"player-eEk-xhc2ybY\" data-id=\"eEk-xhc2ybY\" class=\"youtube-iframe\"><\/div><\/div><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Speed, Scale, and Intimacy on Set<\/strong><\/h3>\n\n\n\n<p>Operating with a lean crew setup typical for music videos and commercials, efficiency and agility on set were paramount. Director of Photography Flo Berwanger, BVK relied on a two-lens package covering everything from 19mm to 90mm to maintain momentum without sacrificing creative choices.<\/p>\n\n\n\n<p>\u201cBy having two lenses with overlapping focal lengths, we could easily change the framing of the shot with minimal lens changes.\u201d says Berwanger. \u201cThis helped us a lot on set to be very quick. The 19-35mm gave us the opportunity to take the camera and put it really close to our character, Julie, but still see the whole set.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=1024&#038;height=768\" alt=\"\" class=\"wp-image-366182\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=1024&amp;height=768 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=400&amp;height=300 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=365&amp;height=274 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=600&amp;height=450 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=717&amp;height=538 717w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=263&amp;height=197 263w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=711&amp;height=533 711w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=612&amp;height=459 612w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=367&amp;height=275 367w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/florian-broken-idol_01.jpg?width=936&amp;height=702 936w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Controlling the Aesthetic: From T8 Precision to Nostalgic Looks<\/strong><\/h3>\n\n\n\n<p>Because <em>Broken Idols<\/em> hinges entirely on the main character&#8217;s internal emotional journey, the visual formula required a heavy emphasis on portraits. The optics allowed the crew to drastically alter the emotional texture of a scene simply by adjusting the aperture.<\/p>\n\n\n\n<p>To make the character\u2019s high-fashion makeup and jewellery truly pop, Berwanger stopped the lens down to a crisp T8. Conversely, when a scene called for a softer, more vulnerable tone, opening the lens to T3.5 delivered a beautifully smooth focus fall-off toward the edges.<\/p>\n\n\n\n<p>The technical versatility of the system also allowed the team to experiment with formats and stylistic eras on the fly. While they chose the open-gate 4:3 GF mode for maximum flexibility, switching to a Super 35 crop allowed them to repurpose the 90mm focal length to capture unique perspectives while maintaining pristine image quality.<\/p>\n\n\n\n<p>\u201cWe knew we would have this shot of a tree, but we wanted to translate our image formula from a very modern perspective into a Y2K look,\u201d explains Berwanger. \u201cThe 19mm especially helped us get a very creative composition, turning the tree into more of a road our character could walk through.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when the roaring crowd goes quiet, the house lights fade, and a global pop icon is left entirely alone with their own reflection? That is the haunting question at the centre of Broken Idols, a striking new cinematic short film that live ssomewhere between a commercial, a music video, and high-fashion filmmaking. The [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":366326,"template":"","category":[1006,1202,13909,3113,14004,13911,13910,1937,1055,320,2378,565,3554],"post_tag":[],"b2b-solutions":[14010],"class_list":["post-366181","story","type-story","status-publish","has-post-thumbnail","hentry","category-cameras","category-category","category-gfx-series-filmmaking-camera","category-g-mount","category-gf19-35mmt35-pz-ois-wr","category-gf32-90mmt35-pz-ois-wr","category-gfx-eterna-55","category-gfx-series","category-lenses","category-products","category-shot-on-x","category-stories","category-g-mount-zoom","b2b-solutions-filmmaking"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 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GF19-35mmT3.5 PZ OIS WR Promotional video"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/gf19-35mm_promotional-video-1-scaled.jpg\" alt=\"gf19-35mm_promotional-video\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":366186,"template":"","category":[1202,3113,14004,1055,2133,320,565,3554],"post_tag":[],"b2b-solutions":[],"class_list":["post-366185","story","type-story","status-publish","has-post-thumbnail","hentry","category-category","category-g-mount","category-gf19-35mmt35-pz-ois-wr","category-lenses","category-product-movie","category-products","category-stories","category-g-mount-zoom"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 10:52:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story\/366185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media\/366186"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media?parent=366185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/category?post=366185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/post_tag?post=366185"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/b2b-solutions?post=366185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":365553,"date":"2026-07-03T05:00:00","date_gmt":"2026-07-03T05:00:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=365553"},"modified":"2026-06-25T06:17:00","modified_gmt":"2026-06-25T06:17:00","slug":"reala-ace-fs-recipe-x-jason-lim","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/global\/stories\/reala-ace-fs-recipe-x-jason-lim\/","title":{"rendered":"REALA ACE FS RECIPE x Jason Lim"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><em>Everyday, Seen Differently<\/em><\/strong><\/h2>\n\n\n\n<p>I\u2019ve always believed that the most interesting moments aren\u2019t the obvious ones. They\u2019re the pauses between meetings, the quiet caf\u00e9s tucked away from main streets, the way light hits a cup of coffee just before you take the first sip.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365557\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_01.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>As a Singapore-based comms person, I travel often, simply to wander and uncover new things and photogenic spots. Whether it\u2019s sunny afternoons in Singapore, caf\u00e9 hopping through Tokyo, or slow mornings in Bangkok, I\u2019m always challenging myself to capture daily life through a different perspective. That\u2019s where my Fujifilm cameras come in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365558\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_02.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>The X-M5 is my constant travel companion. It\u2019s compact, capable, and gives me the flexibility to frame scenes the way I feel them \u2013 not rushed, not overly polished. When I want to go even lighter, I bring the X half. It strips things back, helping me enjoy the moment while still offering a perspective that feels intentional and different from my phone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365559\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_03.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>One thing I\u2019ve always loved about Fujifilm is its FS RECIPE. I often use REALA ACE as my base and customise it to suit my taste and mood \u2014 fine-tuning colors and tones until they feel just right. REALA ACE is incredibly versatile, with its balanced tones and natural contrast working beautifully across caf\u00e9 interiors, street scenes, and everyday moments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365560\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_04.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Colors feel honest, refined, and never overpowering. It\u2019s become one of my go-to Film Simulations because it adapts effortlessly to wherever I am.<\/p>\n\n\n\n<p>With Film Simulations and FS RECIPEs, I am able to use the images SOOC and share images directly to my social platforms. It lets me move quickly, without heavy editing or breaking my creative flow.<\/p>\n\n\n\n<p>For me, photography isn\u2019t about chasing spectacle. It\u2019s about noticing the everyday \u2013 and seeing it, just a little differently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365561\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/SG_Jason-Lim_Stories_05.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Everyday, Seen Differently I\u2019ve always believed that the most interesting moments aren\u2019t the obvious ones. They\u2019re the pauses between meetings, the quiet caf\u00e9s tucked away from main streets, the way light hits a cup of coffee just before you take the first sip. As a Singapore-based comms person, I travel often, simply to wander and [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":365562,"template":"","category":[2084,1006,1202,13607,1055,3211,320,13918,3162,1986,565,13837,8944,3358],"post_tag":[],"b2b-solutions":[],"class_list":["post-365553","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-film-simulation","category-lenses","category-x-series-mirrorless","category-products","category-reala-ace","category-x-mount","category-x-series","category-stories","category-x-m5","category-xc15-45mmf35-56-ois-pz","category-zoom"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 10:52:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story\/365553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/users\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media\/365562"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media?parent=365553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/category?post=365553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/post_tag?post=365553"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/b2b-solutions?post=365553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":366092,"date":"2026-07-03T05:00:00","date_gmt":"2026-07-03T05:00:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=366092"},"modified":"2026-07-03T02:36:44","modified_gmt":"2026-07-03T02:36:44","slug":"fujinon-gf32-90mmt3-5-pz-ois-wr-promotional-video","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/global\/stories\/fujinon-gf32-90mmt3-5-pz-ois-wr-promotional-video\/","title":{"rendered":"FUJINON GF32-90mmT3.5 PZ OIS WR Promotional video"},"content":{"rendered":"\n<div><div class=\"block-video-player\"><div class=\"max-w-[800px] m-auto w-full relative fade-up-parallax\"><div class=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\" data-id=\"\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/07\/gf32-90mm-promotional-video-scaled.jpg\" alt=\"gf32-90mm-promotional-video\" loading=\"lazy\" data-recalc-dims=\"1\"\/><span class=\"play-button \"><\/span><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":366094,"template":"","category":[1202,3113,13911,1055,2133,320,565,3554],"post_tag":[],"b2b-solutions":[],"class_list":["post-366092","story","type-story","status-publish","has-post-thumbnail","hentry","category-category","category-g-mount","category-gf32-90mmt35-pz-ois-wr","category-lenses","category-product-movie","category-products","category-stories","category-g-mount-zoom"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 10:52:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story\/366092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media\/366094"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media?parent=366092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/category?post=366092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/post_tag?post=366092"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/b2b-solutions?post=366092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":365316,"date":"2026-06-26T05:00:00","date_gmt":"2026-06-26T05:00:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=365316"},"modified":"2026-06-24T02:36:10","modified_gmt":"2026-06-24T02:36:10","slug":"reala-ace-fs-recipe-x-dice-sales","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/global\/stories\/reala-ace-fs-recipe-x-dice-sales\/","title":{"rendered":"REALA ACE\u00a0FS RECIPE\u00a0x Dice Sales"},"content":{"rendered":"\n<p>Reala \u0100ta is a FS RECIPE built around softness, balance, and calm light. The name comes from the M\u0101ori word \u201c\u0101ta,\u201d meaning gentle &amp; slowly. That meaning fits this FS RECIPE perfectly. It was designed for quiet moments, early starts, and fading light at the end of the day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365317\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_02.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>The base Film Simulation is REALA ACE, which I find ideal for landscapes and everyday scenes. It offers rich, filmic tones without feeling heavy or oversaturated. Greens stay natural, shadows lean slightly cool, and highlights roll off smoothly, even in difficult light. This makes it a strong all-around choice for travel and landscape photography.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365318\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_03.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>To keep this FS RECIPE flexible, I relied on the FUJIFILM X-E5\u2019s AUTO WHITE BALANCE. This helps maintain consistent colour and contrast across changing conditions. Lowering HIGHLIGHTS and adding a touch of SHADOW creates images that feel both subtle and punchy. An optional mist filter adds a soft, cinematic mood, especially during golden hour.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365319\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_04.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>I tested \u201cReala \u0100ta\u201d across Arthur\u2019s Pass, Castle Hill at sunset, and the beaches of Christchurch. It handled open plains, textured rock, and coastal light with ease. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365320\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_05.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365321\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_06.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=682&#038;height=1024\" alt=\"\" class=\"wp-image-365323\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=682&amp;height=1024 682w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=200&amp;height=300 200w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=365&amp;height=548 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=600&amp;height=900 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=390&amp;height=585 390w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=563&amp;height=845 563w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=131&amp;height=197 131w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=400&amp;height=600 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=355&amp;height=533 355w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=306&amp;height=459 306w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=183&amp;height=275 183w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=653&amp;height=980 653w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2026\/06\/NZ_Dice-Sales_REALA-ACE_07.jpg?width=480&amp;height=720 480w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" data-recalc-dims=\"1\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Reala \u0100ta is a FS RECIPE built around softness, balance, and calm light. The name comes from the M\u0101ori word \u201c\u0101ta,\u201d meaning gentle &amp; slowly. That meaning fits this FS RECIPE perfectly. It was designed for quiet moments, early starts, and fading light at the end of the day. The base Film Simulation is REALA [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":365447,"template":"","category":[2084,1006,1202,13607,1055,3211,3309,320,13918,3162,1986,565,13898,9140,8258,8748,3358],"post_tag":[],"b2b-solutions":[],"class_list":["post-365316","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-film-simulation","category-lenses","category-x-series-mirrorless","category-x-mount-prime","category-products","category-reala-ace","category-x-mount","category-x-series","category-stories","category-x-e5","category-xf10-24mmf4-r-ois-wr","category-xf23mmf14-r-lm-wr","category-xf50-140mmf2-8-r-lm-ois-wr","category-zoom"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-16 10:52:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story\/365316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/users\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media\/365447"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/media?parent=365316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/category?post=365316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/post_tag?post=365316"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/global\/wp-json\/wp\/v2\/b2b-solutions?post=365316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]