{"id":228639,"date":"2025-03-20T10:45:00","date_gmt":"2025-03-20T10:45:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=228639"},"modified":"2025-03-21T10:46:55","modified_gmt":"2025-03-21T10:46:55","slug":"development-story-vol-01-the-rangefinder-style-and-fujifilm-and-the-gfx","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/id-id\/stories\/development-story-vol-01-the-rangefinder-style-and-fujifilm-and-the-gfx\/","title":{"rendered":"Development Story vol.01: The Rangefinder Style and Fujifilm, and the GFX"},"content":{"rendered":"<div class=\"wp-block-group alignfull is-style-content-width-800 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"video-youtube-modal wp-block-fujifilm-video-youtube-modal has-background\">\n\t<div class=\"block-video-player\">\n\t\t<div class=\"w-full relative fade-up-parallax\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\"\n\t\t\t\t\t\t\t\t\t\tdata-id=\"dpA0PAyUNkY\"\n\t\t\t\t\t>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/01_RF_Promotion_0305_thumbnail-scaled.jpg?width=2560&#038;height=1440\" alt=\"01_RF_Promotion_0305_thumbnail\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-yt-thumb-fallback=\"https:\/\/i.ytimg.com\/vi\/dpA0PAyUNkY\/hqdefault.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t<span class=\"play-button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"modal modal--youtube hidden\" data-id=\"dpA0PAyUNkY\">\n\t\t\t\t<div class=\"modal__content relative\">\n\t\t\t\t\t<button type=\"button\" class=\"btn-modal-close\" data-id=\"dpA0PAyUNkY\"><span><\/span><span><\/span><\/button>\n\t\t\t\t\t<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t\t\t\t\t<div class=\"wp-block-embed__wrapper\">\n\t\t\t\t\t\t\t<div id=\"player-dpA0PAyUNkY\" data-id=\"dpA0PAyUNkY\" class=\"youtube-iframe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Development Story vol.01: The Rangefinder Style and Fujifilm, and the GFX<\/strong>&nbsp;<\/h2>\n\n\n\n<p>\u201cIf we could create a large format camera with a rangefinder style, it would open up a whole new world.\u201d&nbsp;<\/p>\n\n\n\n<p>The development path of large-format cameras, which began with the GFX 50S in 2017, can be described as \u201cevolutionary\u201d. Pixel counts have increased, the range of lenses has expanded, and our proprietary features, such as film simulation and effects, have been enhanced.&nbsp;<\/p>\n\n\n\n<p>As the number of users and the contexts in which the cameras are utilized have grown, a new demand emerged for the ability to carry the high image quality of the GFX series anywhere, anytime. Thus, we embarked on the search for the next phase of development.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=819&#038;height=1024\" alt=\"\" class=\"wp-image-228641\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=819&amp;height=1024 819w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=240&amp;height=300 240w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=768&amp;height=960 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=365&amp;height=456 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=600&amp;height=750 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/1.jpg?width=717&amp;height=896 717w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>FUJIFILM looks to the X100 series as its premier role model: it features a portable size, a design that invites users to keep it close and engage with it, and a setup that makes operating the camera a joy. The X100 series had a significant impact on the digital camera industry during the peak of the SLR era, and its foundational concepts have been extended into the X-Pro and X-E series, which have received high acclaim.&nbsp;<\/p>\n\n\n\n<p>The essence of the camera, needless to say, lies in its rangefinder style. It is said that the way a photographer peers through the viewfinder, positioned at the edge of the camera, exudes elegance. The compact lens integrated into the body, the seamless experience of quietly blending into the environment, the dynamic nature of photography that encourages looking beyond the frame, and the stylish design that complements any outfit or scene without the need for a dedicated camera bag\u2014all of these elements contribute to the distinctive appeal of the rangefinder style.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=2000&#038;height=1333\" alt=\"\" class=\"wp-image-228642\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=1024&amp;height=682 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=300&amp;height=200 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=768&amp;height=512 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=1536&amp;height=1024 1536w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=400&amp;height=267 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=365&amp;height=243 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=600&amp;height=400 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=1152&amp;height=768 1152w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=717&amp;height=478 717w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/2.jpg?width=2000 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Since the film era, FUJIFILM has produced numerous rangefinder-style cameras, beginning with the Fujica Six IA (released in 1948), the company\u2019s first camera, and including renowned models such as the GA645 (released in 1995), GX617 (released in 1993), TX-1 (released in 1998), and GF670 (released in 2009). Each of these cameras has carved out a unique need that others could not fulfill, and they continue to be popular.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=819&#038;height=1024\" alt=\"\" class=\"wp-image-228643\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=819&amp;height=1024 819w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=240&amp;height=300 240w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=768&amp;height=960 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=365&amp;height=456 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=600&amp;height=750 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/3.jpg?width=717&amp;height=896 717w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Over the course of its long history, FUJIFILM has been a supplier of film across a variety of formats, which formed the backbone of its business. The company has a proven track record in lens manufacturing across all formats, including 35mm, medium format, and large format, and has also developed cameras characterized by their originality. By harnessing the expertise gained from these endeavors in a new camera, we aim to infuse a fresh dimension into our legacy as a versatile manufacturer.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=1024&#038;height=682\" alt=\"\" class=\"wp-image-228644\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=1024&amp;height=682 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=300&amp;height=200 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=768&amp;height=512 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=400&amp;height=267 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=365&amp;height=243 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=600&amp;height=400 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/4.jpg?width=717&amp;height=478 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Our goal was to create a camera that you would want to carry with you at all times \u2014 a system that brings you joy with every use and enhances our heritage, all through the GFX system.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This commitment ultimately led us to define the concept and core style of the GFX100RF.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Development Story vol.01: The Rangefinder Style and Fujifilm, and the GFX&nbsp; \u201cIf we could create a large format camera with a rangefinder style, it would open up a whole new world.\u201d&nbsp; The development path of large-format cameras, which began with the GFX 50S in 2017, can be described as \u201cevolutionary\u201d. Pixel counts have increased, the [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":228640,"template":"","category":[1006,1202,13884,13885,1937,13886,320,2280,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-228639","story","type-story","status-publish","has-post-thumbnail","hentry","category-cameras","category-category","category-fixed-lens-camera","category-gfx-series-fixed-lens-camera","category-gfx-series","category-gfx100rf","category-products","category-technology","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-31 23:03:57","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/story\/228639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/users\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/media\/228640"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/media?parent=228639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/category?post=228639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/post_tag?post=228639"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/id-id\/wp-json\/wp\/v2\/b2b-solutions?post=228639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}