{"id":264495,"date":"2025-04-09T05:00:00","date_gmt":"2025-04-09T05:00:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=264495"},"modified":"2025-04-02T06:03:56","modified_gmt":"2025-04-02T06:03:56","slug":"gfx100rf-x-rita-puig-serra","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/is-is\/stories\/gfx100rf-x-rita-puig-serra\/","title":{"rendered":"GFX100RF x Rita Puig-Serra"},"content":{"rendered":"<div class=\"wp-block-group alignfull is-style-content-width-800 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"video-youtube-modal wp-block-fujifilm-video-youtube-modal has-background\">\n\t<div class=\"block-video-player\">\n\t\t<div class=\"w-full relative fade-up-parallax\">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-video-player__splash-img aspect-w-16 aspect-h-9 js-btn--modal-youtube\"\n\t\t\t\t\t\t\t\t\t\tdata-id=\"kSkcLVWddNM\"\n\t\t\t\t\t>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/Thumbnail-format-Keynote.004.jpeg?width=1920&#038;height=1080\" alt=\"_Thumbnail format Keynote.004\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tdata-yt-thumb-fallback=\"https:\/\/i.ytimg.com\/vi\/kSkcLVWddNM\/hqdefault.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t<span class=\"play-button\"><\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"modal modal--youtube hidden\" data-id=\"kSkcLVWddNM\">\n\t\t\t\t<div class=\"modal__content relative\">\n\t\t\t\t\t<button type=\"button\" class=\"btn-modal-close\" data-id=\"kSkcLVWddNM\"><span><\/span><span><\/span><\/button>\n\t\t\t\t\t<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t\t\t\t\t<div class=\"wp-block-embed__wrapper\">\n\t\t\t\t\t\t\t<div id=\"player-kSkcLVWddNM\" data-id=\"kSkcLVWddNM\" class=\"youtube-iframe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Rita Puig-Serra: \u201cWhy The Sea Is Blue\u201d<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=768&#038;height=1024\" alt=\"\" class=\"wp-image-264498\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=768&amp;height=1024 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=365&amp;height=487 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=600&amp;height=800 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=640&amp;height=854 640w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_1.jpg?width=717&amp;height=956 717w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>For Barcelona-based photographer Rita Puig-Serra, photography is a way to explore what intrigues, moves, or challenges her. She has transformed her questions into images, and with each project, she seeks to turn them into books. To her, the printed format is the natural home for her photographic series\u2014a way to give them closure and meaning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=1024&#038;height=768\" alt=\"\" class=\"wp-image-264499\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=1024&amp;height=768 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=400&amp;height=300 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=365&amp;height=274 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=600&amp;height=450 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_2.jpg?width=717&amp;height=538 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>While her personal journey has been centered on artistic projects, she has also built a career in commercial photography. Her training began with an analog camera, shooting exclusively on film for years. However, upon entering the commercial world, she discovered the possibilities of digital photography. That journey led her to Fujifilm\u2019s GFX system, which became an ideal tool for her work. Since then, the Fuji GFX100 has been her camera of choice for most of her professional projects, while her analog cameras remain a cherished refuge for personal work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=768&#038;height=1024\" alt=\"\" class=\"wp-image-264500\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=768&amp;height=1024 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=365&amp;height=487 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=600&amp;height=800 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=640&amp;height=854 640w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_3.jpg?width=717&amp;height=956 717w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>In her latest project, Puig-Serra set out to answer a simple yet profound question: \u201cWhy The Sea Is Blue\u201d This inquiry serves as the starting point for a series that she envisions as a book\u2014one where she explores different aspects of nature and the environment, all sparked by the curiosity of her son, Riu. More than a structured project with defined boundaries, it is an open-ended exploration. For the first time, she shifts her gaze outward, focusing on the external world rather than introspection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=821&#038;height=1024\" alt=\"\" class=\"wp-image-264501\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=821&amp;height=1024 821w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=240&amp;height=300 240w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=768&amp;height=958 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=365&amp;height=455 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=600&amp;height=749 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_4.jpg?width=717&amp;height=895 717w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>For this endeavor, the GFX100RF has been an essential ally. Its lightweight design and 100-megapixel sensor allow her to produce large-format prints without sacrificing portability. The camera\u2019s versatility gives her the freedom to experiment with various approaches to visually answer the question of why the sea appears blue\u2014from still-life compositions both indoors and outdoors to sweeping landscapes. The ability to crop without changing lenses enables her to travel light, prioritizing composition and the experience of photographing. Additionally, when capturing the sea from above, she can focus solely on framing and translating its beauty without technical distractions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=768&#038;height=1024\" alt=\"\" class=\"wp-image-264502\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=768&amp;height=1024 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=365&amp;height=487 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=600&amp;height=800 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=640&amp;height=854 640w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_5.jpg?width=717&amp;height=956 717w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>One of the aspects she values most about the GFX100RF is the exceptional quality of its files. Fujifilm\u2019s neutral color science and soft contrast have also been key in capturing the sea\u2019s countless shades of blue, along with the richness of its textures, light, and shadows.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=768&#038;height=1024\" alt=\"\" class=\"wp-image-264503\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=768&amp;height=1024 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=365&amp;height=487 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=600&amp;height=800 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=640&amp;height=854 640w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_6.jpg?width=717&amp;height=956 717w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Beyond its technical capabilities, the Fuji GFX100RF has become an inseparable companion for Rita Puig-Serra. It not only empowers her personal projects but also inspires her to continue exploring new questions\u2014questions that, without a doubt, Riu will keep asking in the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=769&#038;height=1024\" alt=\"\" class=\"wp-image-264504\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=769&amp;height=1024 769w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=768&amp;height=1023 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=365&amp;height=486 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=600&amp;height=799 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_7.jpg?width=717&amp;height=955 717w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=769&#038;height=1024\" alt=\"\" class=\"wp-image-264505\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=769&amp;height=1024 769w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=768&amp;height=1023 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=365&amp;height=486 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=600&amp;height=799 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_8.jpg?width=717&amp;height=955 717w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=768&#038;height=1024\" alt=\"\" class=\"wp-image-264506\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=768&amp;height=1024 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=365&amp;height=487 365w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=600&amp;height=800 600w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=640&amp;height=854 640w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2025\/03\/ES_Rita-Puig-Serra-Costa_Article_9_main.jpg?width=717&amp;height=956 717w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rita Puig-Serra: \u201cWhy The Sea Is Blue\u201d For Barcelona-based photographer Rita Puig-Serra, photography is a way to explore what intrigues, moves, or challenges her. She has transformed her questions into images, and with each project, she seeks to turn them into books. To her, the printed format is the natural home for her photographic series\u2014a [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":264497,"template":"","category":[2084,1006,1202,13884,13885,1937,13886,320,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-264495","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-fixed-lens-camera","category-gfx-series-fixed-lens-camera","category-gfx-series","category-gfx100rf","category-products","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"fujifilm_category_label":"GFX100RF","publishpress_future_action":{"enabled":false,"date":"2026-09-19 19:08:50","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/story\/264495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/users\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/media\/264497"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/media?parent=264495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/category?post=264495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/post_tag?post=264495"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/is-is\/wp-json\/wp\/v2\/b2b-solutions?post=264495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}