Different Breed: Prashant Godbole x X-Pro3

Prashant Godbole, Creative Head, Founder, ideas@work, Applied Art

Graduate from J. J. Institute of and Member of Bombay Art Society, worked for several advertising agencies, major brands in India and abroad like Bajaj, Raymonds, Park Avenue, Shoppers Stop, Airtel, NECC, Marico, Tata Group, Taj Hotels, Killer Jeans, Colgate, UPS, The Times of India, Citibank, Philips, Tetley, Thomson, Zee TV, Big Rock, Infosys, Reid and Tailor, Big rock Rustomjee, LinkedIn, Pepsico, Addidas shoes, etc.

He started his career as an art director and with the iconic ‘Hamara Bajaj’ campaign and has been the driving force behind some of the most talked about campaigns in the industry over the years.



With a career spanning about 30 years, Prashant has worked with almost every top agency in India and has seen his work win over 250 metals at award shows like Cannes Lions, D&AD, One Show, the New York Festival, Asia-Pac Awards and others.



He is passionate about photography and art, capturing life as it unfolds in a moment. His journey as a photographer began with the Airtel – Express Yourself campaign, which won accolades for its slice-of-life imagery. His recent photography work for Mumbai Mirror: Hated By Some campaign, which won him the Photographer of the Year award at Goafest and also picked up metal at the Cannes Advertising Awards 2015, in the photography category. His campaign for the outdoor association of India won Oneshow, New York Festival, Asiapac gold and photographer of the year in Adclub.



Today, aside from being one of the founder-NCDs of creative boutique ideas@work, he works on photography projects for reputed brands and gives guest lectures at various art schools and photography schools across India.

Group show:

Goa Photography School

Edelweiss Foundation art group show.

Projection of That's life's work at Glasgow Visual Arts Festival.

That's life's joint exhibition, Thalam, Bangaluru, India

Solo shows:

Filter Art Gallery

ShatteredNotBroken: A Stance against terrorism. Survivals of Mumbai terrorist attack Mumbai. Kashmir through the lens of football at the Rangoli Art Centre, MG Road.

Stolen Moments by Prashant Godbole, at Rustumjee Seasons, Bandra.

Samsara artworks and sculptures created out of reclaimed material from nature at Jehangir Art Gallery.

A Moment in Time: A photography exhibition at gallery Manora, Bengaluru.