{"id":65988,"date":"2023-05-26T14:00:42","date_gmt":"2023-05-26T05:00:42","guid":{"rendered":"https:\/\/fujifilmnxtc.wpenginepowered.com\/?post_type=xstories&#038;p=4213985"},"modified":"2023-05-26T14:00:42","modified_gmt":"2023-05-26T05:00:42","slug":"frame-io-camera-to-cloud-studio-photography-with-yolanda-hoskey","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/no-no\/stories\/frame-io-camera-to-cloud-studio-photography-with-yolanda-hoskey\/","title":{"rendered":"Frame.io Camera to Cloud: Studio Photography with Yolanda Hoskey"},"content":{"rendered":"<p><div class=\"embed-responsive\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MdidNIF9YmU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h5>Photographer Yolanda Hoskey and camera tech Nicolas Johnson discover the benefits of Fujifilm\u2019s new integration with Frame.io Camera to Cloud (C2C) in a studio photography environment<\/h5>\n<p>Studio photography can be fast-paced. You could be sharing the room with an entire team of creatives \u2013 set designers, lighting technicians, and stylists \u2013 all busy working to make the project a success.<\/p>\n<p>Finding your creative focus among this hustle and bustle can be a difficult task and when you add a tight deadline into the mix, the result can be a highly pressurized environment for a photographer.<\/p>\n<p>To achieve success, it\u2019s important that every member of the creative team is not just focused on their individual job, but also on the broader project. Communication is a key factor \u2013 and that\u2019s how Fujifilm\u2019s integration with <a href=\"https:\/\/www.fujifilm-x.com\/no-no\/lp\/fujifilm-x-frame-io\/\">Frame.io Camera to Cloud (C2C)<\/a> is revolutionizing studio photography workflow.<\/p>\n<p>C2C technology enables photographers to wirelessly upload images to <a href=\"https:\/\/frame.io\/c2c\" target=\"_blank\" rel=\"noopener nofollow\">Frame.io<\/a> directly from their Fujifilm camera, as they are being made. The photographs can then be viewed and annotated by every creative team member in real time, on their own device \u2013 even if they are off-site.<\/p>\n<p>There are no cables, no crowds of squinting eyes around monitors, all that\u2019s needed is an internet connection and a C2C enabled Fujifilm camera. Learn more about <a href=\"https:\/\/www.fujifilm-x.com\/no-no\/series\/camera-to-cloud\/take-the-work-out-of-workflow\/\">Fujifilm C2C enabled cameras here<\/a>.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-12.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-12.jpg\" alt=\"Photographer holding X-H2 fitted with FT-XH File Transmitter\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><h2>Better On-Set Communication<\/h2>\n<p>New York City-based photographer <a href=\"https:\/\/www.yolandahoskey.art\/\" target=\"_blank\" rel=\"noopener nofollow\">Yolanda Hoskey<\/a> was one of the first to test C2C in a studio environment, using <a href=\"https:\/\/www.fujifilm-x.com\/no-no\/products\/cameras\/x-h2\/\">FUJIFILM X-H2<\/a> and\u00a0<a href=\"https:\/\/www.fujifilm-x.com\/no-no\/products\/accessories\/ft-xh\/\">FT-XH File Transmitter<\/a> for her project, Flowers.<\/p>\n<p>This formed part of a group exhibition for a Brooklyn gallery that needed final images printed and supplied within three days.<\/p>\n<p>\u201cThe theme behind the exhibition was for different photographers to share stories around what they view their own femininity as. Through that theme, I created the concept of the Flower project \u2013 to reimagine femininity through the guise of flowers,\u201d explains Yolanda.<\/p>\n<p>To visualize her concept, she and her team created an intricate set and costumes adorned with real flowers and a flowing material backdrop. While undoubtedly captivating, such detail required constant attention throughout the day to ensure its beauty was maintained.<\/p>\n<p>When creating on a tight deadline, it\u2019s easy to miss small details that could cause delays in post-production, so having C2C technology at her disposal was a huge reassurance for Yolanda.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-3.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-3.jpg\" alt=\"Behind the scenes shot of photographer making images in a studio environment\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>\u201cThat was my first time using C2C, and I realized almost immediately how efficient it was,\u201d she recalls.<\/p>\n<p>\u201cOur hairstylist, makeup artists, and set designer were all logged into Frame.io on their phones,\u201d continues Yolanda. \u201cSo, if there were things I didn\u2019t notice initially \u2013 maybe a hair out of place or wardrobe looking a little funky \u2013 I had three other sets of eyes in the creative department reviewing the images as I\u2019m creating them, able to make those adjustments in real time.\u201d<\/p>\n<p>Yolanda\u2019s camera tech on the day, Nicolas Johnson, agrees: \u201cIt helped quicken the pace on set and expedite the entire process,\u201d he says.<\/p>\n<p>\u201cHaving such a seamless form of communication between all parties brought the creative team together, providing extra protection from the little blemishes you can\u2019t always see on a camera\u2019s LCD screen.\u201d<\/p>\n<p>As a photographer that prefers to get things right in-camera, the extra attention to detail possible with C2C is a welcome addition for Yolanda.<\/p>\n<p>\u201cWith C2C, I\u2019m able to catch errors and minor details in real time and adjust while on set, versus seeing something later in post and crying because I have to figure out how to remove clips from the back of somebody\u2019s dress, or light fixtures from the ceiling!\u201d she laughs.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-6.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-6.jpg\" alt=\"In hand shot of smartphone screen showing image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><h2>Simplifying the Post-Production Process<\/h2>\n<p>For this project, the team was working with a retoucher based off-site in upstate New York, so sharing annotated images as they were being created was a huge advantage.<\/p>\n<p>Nicolas highlights how much quicker and easier it was for him to sort, select, annotate, and share the chosen images.<\/p>\n<p>\u201cWith C2C, you make a photo, it pops up on Frame.io, and you can send the link to anybody. This allows you to share images for immediate review, then once approved, you can send the RAW file directly to a retoucher,\u201d explains Nicolas.<\/p>\n<p>\u201cIt was as easy as hitting a pre-approved toggle, making notes on the file, and sharing the link. It was simple,\u201d he recalls.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-8.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-8.jpg\" alt=\"Image of laptop screen showing marked up and annotated image\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>\u201cThe big challenge when working on set is time,\u201d adds Yolanda. \u201cTime is always a consideration \u2013 even post-production time. Being able to run through the post-production process while you\u2019re in the studio creating the images is so efficient.<\/p>\n<p>\u201cThanks to C2C, I had already picked my two finals \u2013 they just needed editing. So, I wound up sending them off to the gallery the same day!\u201d she reveals.<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Hoskey-Flowers-5.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Hoskey-Flowers-5.jpg\" alt=\"Colourful studio portrait of laughing female model with hand stretched out to camera.\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 Yolanda Hoskey | FUJIFILM X-H2 and FUJINON XF33mmF1.4 R LM WR, 1\/100 sec at F4, ISO 320<\/p>\n<\/div>\n<p><h2>Commercial Advantages of Frame.io Camera to Cloud (C2C)<\/h2>\n<p>Both Nick and Yolanda highlight the potential commercial advantages of C2C when working with clients in editorial, fashion, product, or other types of commercial photography.<\/p>\n<p>\u201cIf I have a client who can\u2019t be on set, the ability for them to tune in to the photo session in real time and make their own notes will make the whole process more efficient,\u201d states Yolanda.<\/p>\n<p>Nicolas agrees: \u201cImagine you\u2019re covering Fashion Week, and someone elsewhere is pulling and editing your photos the minute you\u2019re making them. Your clients could have their selects and finals from one show before you\u2019d even left to go to the next. That\u2019s valuable.\u201d<\/p>\n<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-10.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/03\/C2C-Yolanda_Nicolas-Screengrab-10.jpg\" alt=\"Image of gallery of image son a tablet screen\" data-recalc-dims=\"1\" loading=\"lazy\"><\/a><\/p>\n<\/div>\n<p><p>While both Yolanda and Nicolas agree that the benefits of C2C are abundant in all genres of photography, one advantage stands out above the rest: it gives photographers the space to concentrate on making great images.<\/p>\n<p>\u201cWhen I\u2019m on set, I don\u2019t have time to go through every single photo, and C2C speeds up the process, allowing me to give more attention to framing the perfect photo,\u201d says Yolanda.<\/p>\n<p>\u201cThat\u2019s the most important thing as a creative,\u201d adds Nicolas, \u201cbeing able to focus on what you\u2019re doing in that moment. To be present.\u201d<\/p>\n<p>\u201cIt\u2019s going to revolutionize the production and post-production process for image making,\u201d resolves Yolanda.<\/p>\n<p><strong>The world\u2019s first native digital stills camera integration for Frame.io Camera to Cloud is now available for FUJIFILM <a href=\"https:\/\/www.fujifilm-x.com\/no-no\/products\/cameras\/x-h2\/\">X-H2<\/a> and <a href=\"https:\/\/www.fujifilm-x.com\/no-no\/products\/cameras\/x-h2s\/\">X-H2S<\/a> via firmware update.\u00a0<a href=\"https:\/\/www.fujifilm-x.com\/no-no\/lp\/fujifilm-x-frame-io\/\">Click here to learn more about the integration\u00a0and sign up for updates.<\/a><\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photographer Yolanda Hoskey and camera tech Nicolas Johnson discover the benefits of Fujifilm\u2019s new integration with Frame.io Camera to Cloud (C2C) in a studio photography environment Studio photography can be fast-paced. You could be sharing the room with an entire team of creatives \u2013 set designers, lighting technicians, and stylists \u2013 all busy working to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":65989,"template":"","category":[2084,1006,1202,5563,13039,3211,320,1986,565,7131],"post_tag":[],"b2b-solutions":[],"class_list":["post-65988","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-file-transmitter","category-mirrorless-digital-cameras","category-x-series-mirrorless","category-products","category-x-series","category-stories","category-x-h2"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-31 20:45:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/story\/65988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/media\/65989"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/media?parent=65988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/category?post=65988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/post_tag?post=65988"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/b2b-solutions?post=65988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}