{"id":67003,"date":"2023-11-07T14:00:33","date_gmt":"2023-11-07T05:00:33","guid":{"rendered":"https:\/\/fujifilmnxtc.wpenginepowered.com\/?post_type=xstories&#038;p=4234317"},"modified":"2024-05-02T07:48:40","modified_gmt":"2024-05-01T22:48:40","slug":"gf110mmf5-6-t-s-macro-still-life-x-david-lineton","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/no-no\/stories\/gf110mmf5-6-t-s-macro-still-life-x-david-lineton\/","title":{"rendered":"GF110mmF5.6 T\/S Macro: Still life x David Lineton"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GF110mmF5.6 T\/S Macro: Still life x David Lineton \/ FUJIFILM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UZnRBSR64QQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>FUJIFILM GFX100 II &amp; GF110mmF5.6 T\/S Macro: Commercial Wonders<\/h2>\n<h5>David Lineton shares his commercial expertise following an unforgettable experience with a pair of ideal new tools: the FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro<\/h5>\n<p>Some image makers hear the natural calling of a particular genre from the very beginning of their journeys. For David Lineton, it was commercial photography \u2013 driven by a strong desire to sculpt and create scenes that focus strongly on products. Within this medium, the entire image remained under his careful control.<\/p>\n<p>A dedicated user of the GFX System, David is excited by any addition to the lineup. When two creative tools perfect for his needs were announced, he immediately sensed opportunity. With the FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro came a chance to streamline the commercial workflow and reach new professional heights.<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_02.jpg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_02.jpg\" data-recalc-dims=\"1\" \/ loading=\"lazy\"><\/a><\/div>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 David Lineton | FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro, 1\/4 sec at F16, ISO 100<\/p>\n<p>\u201cWith the GFX100 II, everything we\u2019ve seen in the GFX System is improved. Though it\u2019s fundamentally a similar sensor and delivered image, fine tweaks make it that much better. The camera now boasts so many more capabilities for professionals,\u201d David begins.<\/p>\n<p>\u201cIt\u2019s a wonderfully ergonomic body, with a grip that\u2019s perfect for handheld moments and pronounced, well-placed function buttons. The viewfinder is also incredibly sharp \u2013 it\u2019s like looking at the real scene itself.\u201d<\/p>\n<p>Built around a newly developed large format sensor, the GFX100 II retains an astounding 102 megapixels, but adds some distinct improvements. The camera\u2019s 16-bit RAW image quality is better than ever, complementing a lower standard sensitivity of ISO 80 and wider dynamic range compared to its predecessor. These details were not lost in David\u2019s meticulous world of pinpoint perfection.<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_03.jpg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_03.jpg\" data-recalc-dims=\"1\" \/ loading=\"lazy\"><\/a>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 David Lineton | FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro, 1\/25 sec at F18, ISO 400<\/p>\n<\/div>\n<p>\u201cThe GFX100 II reaffirms the incredible detail Fujifilm users have come to expect,\u201d he enthuses. \u201cAt 100% zoom, the rendition of product surfaces is perfect, and you retain all that incredible clarity when cropping in on files.<\/p>\n<p>\u201cCommercial photography is not just a stills genre anymore. The brief often includes video content for social media, so having incredible filmmaking capabilities within the GFX100 II allows the versatility clients need.\u201d<\/p>\n<p>This new addition to the GFX System also marks the first Fujifilm body with in-built Frame.io Camera to Cloud capabilities \u2013 directing files straight to a shared collaborative platform. In the commercial pipeline, this is invaluable.<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_04.jpg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_04.jpg\" data-recalc-dims=\"1\" \/ loading=\"lazy\"><\/a>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 David Lineton | FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro, 1\/6 sec at F16, ISO 80<\/p>\n<\/div>\n<p>\u201cWith the ability to work straight to the cloud, I can skip a workflow step,\u201d David notes. \u201cThis will alleviate time and reaffirm international clients, who can now feel present during production. A post-production specialist could even receive your images and begin their part of the process while you\u2019re still working.\u201d<\/p>\n<p>Perhaps even more exciting for David was a lens ripe with potential across a range of genres, including product photography. With GF110mmF5.6 T\/S Macro\u2019s tilt-shift capabilities, otherwise impossible optical feats are achievable.<\/p>\n<p>\u201cA tilt-shift lens has so many benefits,\u201d David states. \u201cStand-alone, GF110mmF5.6 T\/S Macro is an excellent and phenomenally sharp lens. Through and through, it\u2019s beautiful. But the huge benefit for me, as a commercial photographer, is that I can change the plane of focus in relation to the sensor. You can create sharpness in different areas of the frame. For example, across the surface of a table viewed from a three-quarter angle.<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_05.jpg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_05.jpg\" data-recalc-dims=\"1\" \/ loading=\"lazy\"><\/a>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 David Lineton | FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro, 1\/4 sec at F16, ISO 100<\/p>\n<\/div>\n<p>\u201cThat\u2019s possible with focus stacking, but requires making a lot of files and a lot more time processing. With the right angle and swing, you can achieve the same result in one frame. Plus, when you\u2019re stacking, you can lose that organic depth-of-field. Using the tilt features, you\u2019re able to effectively retain that depth fall-off. You can also use a wide-open aperture but retain sharpness from the front to the back of a scene.\u201d<\/p>\n<p>Uncoupling the plane of focus with the sensor plane also facilitates the in-camera correction of converging lines. While typically a benefit to architectural photography, David\u2019s particular vision has seen a demand for it with a product focus.<\/p>\n<p>\u201cSometimes, I photograph products from very low down, in what I call a power angle. This creates leading parallel lines that cause visual issues, but with the GF110mmF5.6 T\/S Macro, you can achieve a dramatic look and get those products looking square in-camera.<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_06.jpg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_06.jpg\" data-recalc-dims=\"1\" \/ loading=\"lazy\"><\/a>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 David Lineton | FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro, 1\/8 sec at F32, ISO 800<\/p>\n<\/div>\n<p>\u201cIf you\u2019ve got a highly reflective surface, you can do a quick movement of the lens where you reposition the circle of diffusion, then move the camera just a little bit across to the left or right,\u201d David says, noting further practical benefits. \u201cYou get a straight-on image and don\u2019t have to remove the reflection of the camera in post-production.<\/p>\n<p>\u201cIt\u2019s all aimed at reducing a workflow that would usually take much more time. Combine the potential of the GF110mmF5.6 T\/S Macro with the GFX100 II\u2019s Pixel Shift Multi-Shot functionality, and you\u2019ve got a 400-megapixel image that\u2019s just incredibly large. For those projects where you might be photographing a big billboard campaign, you could do that in a single frame.\u201d<\/p>\n<p>After just a few short weeks of use, David has been left thoroughly impressed. Though working in a niche, the creative potential of the GFX System\u2019s newest additions extend much further. In David\u2019s eyes, the ingenuity at play and the way it serves image makers of all kinds are among Fujifilm\u2019s greatest strengths.<\/p>\n<p>\u201cThe team has clearly thought deeply about what professionals need to stay engaged with their subjects,\u201d he concludes. \u201cEvery impressive function has been designed to help the photographer and make the creation process that much easier.\u201d<\/p>\n<div class=\"wp-caption\"><a href=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_07.jpg\"><img decoding=\"async\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2023\/11\/gf110mmts_david-lineton_07.jpg\" data-recalc-dims=\"1\" \/ loading=\"lazy\"><\/a>\n<p class=\"wp-caption-text\">Photo 2023 \u00a9 David Lineton | FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro, 0.3 sec at F22, ISO 80<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>FUJIFILM GFX100 II &amp; GF110mmF5.6 T\/S Macro: Commercial Wonders David Lineton shares his commercial expertise following an unforgettable experience with a pair of ideal new tools: the FUJIFILM GFX100 II and FUJINON GF110mmF5.6 T\/S Macro Some image makers hear the natural calling of a particular genre from the very beginning of their journeys. For David [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":67004,"template":"","category":[2084,1202,3113,11345,1055,320,3652,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-67003","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-category","category-g-mount","category-gf110mmf56-ts-macro","category-lenses","category-products","category-tilt-shift","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-31 20:43:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/story\/67003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/media\/67004"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/media?parent=67003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/category?post=67003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/post_tag?post=67003"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/no-no\/wp-json\/wp\/v2\/b2b-solutions?post=67003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}