{"id":142250,"date":"2024-05-26T14:00:00","date_gmt":"2024-05-26T05:00:00","guid":{"rendered":"https:\/\/www.fujifilm-x.com\/?post_type=story&#038;p=142250"},"modified":"2024-05-29T09:05:05","modified_gmt":"2024-05-29T00:05:05","slug":"gfx100s-iifashion-x-andrew-barber","status":"publish","type":"story","link":"https:\/\/www.fujifilm-x.com\/sk-sk\/stories\/gfx100s-iifashion-x-andrew-barber\/","title":{"rendered":"GFX100S II\uff1aFashion x Andrew Barber\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GFX100S II: &quot;More than Full Frame&quot; x Andrew Barber\/ FUJIFILM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ctudLagArd0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fashion and portrait photographer Andrew Barber puts the FUJIFILM GFX100S II through its paces at Paris Fashion Week&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Andrew Barber cut his teeth making images of stylish subjects on the streets of London. His drive and unique style turned heads in the fashion industry, where he promptly began making a name for himself.&nbsp;<\/p>\n\n\n\n<p>\u201cI started off photographing individuals on Bond Street, Regent Street, and Oxford Circus. I would look for people with distinct styles \u2013 and within the space of one year, I\u2019d got images of about 600 people. Someone working for a magazine saw my work and asked me to do a gig during London Fashion Week.\u201d&nbsp;<\/p>\n\n\n\n<p>Andrew seized his opportunity and has never looked back.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_02.jpg?width=1024&#038;height=682\" alt=\"\" class=\"wp-image-142270\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_02.jpg?width=1024&amp;height=682 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_02.jpg?width=300&amp;height=200 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_02.jpg?width=768&amp;height=512 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_02.jpg?width=400&amp;height=267 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_02.jpg?width=717&amp;height=478 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>\u201cI did one season, and the client loved the work. After that, I ended up working for <em>GQ China<\/em> for two or three years, then <em>GQ Italy<\/em>.&nbsp;<\/p>\n\n\n\n<p>\u201cIt grew from there; I was predominantly known as a street-style photographer, but as time went on, I branched into backstage and catwalk photography. I found myself constantly going to the main fashion weeks \u2013 Paris, Milan, New York, and London.\u201d&nbsp;<\/p>\n\n\n\n<p>Recently, Andrew returned to Paris, armed with the FUJIFILM GFX100S II. Housing the vast image sensor and incredible photographic performance of the GFX System in a versatile, lightweight body, this camera is perfectly suited to Andrew\u2019s unique combination of reactive acquisition and high-end presentation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_03.jpg?width=768&#038;height=1024\" alt=\"\" class=\"wp-image-142271\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_03.jpg?width=768&amp;height=1024 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_03.jpg?width=225&amp;height=300 225w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_03.jpg?width=640&amp;height=854 640w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_03.jpg?width=717&amp;height=956 717w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Think Fast&nbsp;<\/h2>\n\n\n\n<p>\u201cI spent some time doing street-style photography outside various fashion shows throughout the city. I then went along the busy areas like Rue Saint-Honor\u00e9 and Rue Cambon,\u201d recalls Andrew. \u201cWhen you\u2019re going to a fashion event, street-style photography is even more dynamic. There\u2019s so much going on \u2013 you have to look out for the security, you have to look out for cars, sometimes you\u2019re in the middle of the street trying to get an image.&nbsp;<\/p>\n\n\n\n<p>\u201cThere will be about 100 or 200 people coming out of a show venue so you need to carefully look and see who you want to photograph and whether you can tell a story from it.\u201d&nbsp;<\/p>\n\n\n\n<p>For such responsive image making, Andrew depends on snappy autofocus. Fortunately, the GFX100S II features the latest X-Processor 5, allowing the use of improved, AI-assisted AF tracking.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=2000&#038;height=1500\" alt=\"\" class=\"wp-image-142272\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=2000 2000w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=1024&amp;height=768 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=1536&amp;height=1152 1536w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=400&amp;height=300 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=1152&amp;height=864 1152w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_04.jpg?width=717&amp;height=538 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>\u201cI\u2019d love to say I do everything manually, but I rely on AF; everything in fashion moves so quickly,\u201d remarks Andrew. \u201cYou want to be able to create the perfect image within a small timeframe, so this tool is crucial. And the tracking on GFX100S II is incredible.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cBurst mode is something I use a lot because, like I said, everything is so fast,\u201d Andrew reaffirms. \u201cThe GFX100S II is able to shoot continuously at 7 frames per second, and when each photo is up to 102-megapixels, it means you have plenty of data to work with. With experience and skill, you can time your movement right and create that image perfectly.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_05.jpg?width=819&#038;height=1024\" alt=\"\" class=\"wp-image-142273\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_05.jpg?width=819&amp;height=1024 819w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_05.jpg?width=240&amp;height=300 240w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_05.jpg?width=768&amp;height=960 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_05.jpg?width=717&amp;height=896 717w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Astonishing Quality&nbsp;<\/h2>\n\n\n\n<p>When showcasing the latest styles, the devil is in the details.&nbsp;<\/p>\n\n\n\n<p>\u201cThe things I look for are hidden prints, distinct cuts and shapes\u202f\u2013 statement messages on clothing,\u201d Andrew enthuses. \u201cSometimes, my subject could be wearing something bold; I like to see the confidence someone has while wearing something like this.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_06.jpg?width=819&#038;height=1024\" alt=\"\" class=\"wp-image-142274\" style=\"width:1108px;height:auto\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_06.jpg?width=819&amp;height=1024 819w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_06.jpg?width=240&amp;height=300 240w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_06.jpg?width=768&amp;height=960 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_06.jpg?width=717&amp;height=896 717w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>The incredible quality afforded by the GFX100S II\u2019s 102-megapixel sensor means Andrew doesn\u2019t miss a thing. \u201cYou definitely see the beauty within all the images you make,\u201d he remarks. \u201cOver the years a lot of people have said they love my way of creating \u2013 my street style, my backstage, my catwalk \u2013 but I only liked about 20% to 30% of what I did when using full-frame cameras.&nbsp;<\/p>\n\n\n\n<p>\u201cEver since using the FUJIFILM GFX100S and now GFX100S II, I see the beauty within my work. Being able to crop into my images and still see them appear very sharp \u2013 you have so much more to play around with. You can manipulate your images in various ways without it breaking the file. It\u2019s a beautiful camera to be using.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_07.jpg?width=819&#038;height=1024\" alt=\"\" class=\"wp-image-142275\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_07.jpg?width=819&amp;height=1024 819w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_07.jpg?width=240&amp;height=300 240w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_07.jpg?width=768&amp;height=960 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_07.jpg?width=717&amp;height=896 717w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Immersive Images&nbsp;<\/h2>\n\n\n\n<p>Whether outside or inside a venue, Andrew prefers to work with the lighting he finds, creating more immersive imagery.&nbsp;<\/p>\n\n\n\n<p>\u201cI choose not to use flash, even though it allows you to see the outfit and everything you want in your photographs. I like to make my viewers feel like they\u2019re present, like they\u2019re there in the moment,\u201d Andrew explains. \u201cI want everything to feel natural. So, if the backstage area has low lighting, that\u2019s what I work with.\u201d&nbsp;<\/p>\n\n\n\n<p>Sacrificing consistent lighting for a more immersive look is a creative trade-off \u2013 though it requires a camera ready for anything. Offering up to 8.0 stops of in-body image stabilisation (IBIS), the GFX100S II can happily make this claim.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen making images in low light, I need to work with a longer shutter speed to compensate. This often happens when working backstage or doing catwalk photography, so the IBIS helps, allowing me to compose my images and ensure I\u2019m not getting any camera shake.&nbsp;<\/p>\n\n\n\n<p>\u201cI don\u2019t use a monopod; I like to be able to play around freely with my composition and track the movement of the subjects. Stabilisation is key, because I find myself in tight positions, with my hand constantly moving.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_08.jpg?width=1024&#038;height=682\" alt=\"\" class=\"wp-image-142276\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_08.jpg?width=1024&amp;height=682 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_08.jpg?width=300&amp;height=200 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_08.jpg?width=768&amp;height=512 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_08.jpg?width=400&amp;height=267 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_08.jpg?width=717&amp;height=478 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Light Heavyweight&nbsp;<\/h2>\n\n\n\n<p>For Andrew, the final piece of the puzzle is fitting all of these features into a camera of a manageable size and weight.&nbsp;<\/p>\n\n\n\n<p>\u201cEvery little helps \u2013 what can I say?\u201d he comments. \u201cIn one day, I work from nine in the morning to about seven in the evening. Holding a camera for that long can be exhausting, especially when you add the weight of an additional lens.\u201d&nbsp;<\/p>\n\n\n\n<p>Weighing only 886g and measuring 150x104x87mm, the GFX100S II is a manageable size for Andrew\u2019s needs.&nbsp;<\/p>\n\n\n\n<p>\u201cBeing able to walk around with a camera, feeling like I\u2019m able to compose whenever it\u2019s necessary, is important. You never know when something will happen, and you want to photograph that moment with ease. I don\u2019t like to faff around with a backpack, take my lenses out, and set everything up. I love making photos in the moment \u2013 as soon as I see something.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=2000&#038;height=1500\" alt=\"\" class=\"wp-image-142277\" style=\"width:1108px;height:auto\" srcset=\"https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=2000 2000w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=300&amp;height=225 300w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=1024&amp;height=768 1024w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=768&amp;height=576 768w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=1536&amp;height=1152 1536w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=400&amp;height=300 400w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=1152&amp;height=864 1152w, https:\/\/fujifilm-x.b-cdn.net\/wp-content\/uploads\/2024\/05\/gfx100s-ii_andrew-barber_09.jpg?width=717&amp;height=538 717w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>So, does GFX100S II walk the walk? \u201cThe project has been absolutely amazing \u2013 I\u2019ve loved using the camera,\u201d Andrew confirms. \u201cI would have liked the opportunity to use something like this back when I first started; you see the beauty within your images.&nbsp;<\/p>\n\n\n\n<p>\u201cThe quality is so good that there are many ways of cropping in and re-editing the photographs \u2013 just playing around with them. Ultimately, you want to have a camera that\u2019s fun to use.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion and portrait photographer Andrew Barber puts the FUJIFILM GFX100S II through its paces at Paris Fashion Week&nbsp;&nbsp; Andrew Barber cut his teeth making images of stylish subjects on the streets of London. His drive and unique style turned heads in the fashion industry, where he promptly began making a name for himself.&nbsp; \u201cI started [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":142269,"template":"","category":[2084,1006,1202,1937,13392,3701,320,565],"post_tag":[],"b2b-solutions":[],"class_list":["post-142250","story","type-story","status-publish","has-post-thumbnail","hentry","category-be-inspired","category-cameras","category-category","category-gfx-series","category-gfx100s-ii","category-gfx-series-mirrorless","category-products","category-stories"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-31 06:35:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/story\/142250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/users\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/media\/142269"}],"wp:attachment":[{"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/media?parent=142250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/category?post=142250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/post_tag?post=142250"},{"taxonomy":"b2b-solutions","embeddable":true,"href":"https:\/\/www.fujifilm-x.com\/sk-sk\/wp-json\/wp\/v2\/b2b-solutions?post=142250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}