2026 | FUJIFILM X Series & GFX

Make Your Next Great Image

The GFX Challenge Grant Program, sponsored by FUJIFILM, is a grant program that started in 2021. It awards 5 Global Grant Award and 10 Regional Grant Award to help aspiring creatives bring their imaging projects to life. It is designed to nurture and develop the skills of emerging/promising content creators, giving them the opportunity to create content on topics that have significant meaning to them, while gaining experience using FUJIFILM GFX System gear including “FUJIFILM GFX ETERNA 55” the filmmaking camera that was launched last year.

Proposed projects may be submitted as still photography or in a movie format. At the conclusion of the production period in May 2027, the award recipients’ final content will be showcased on the fujifilm-x.com website. A series of exhibition is also planned to showcase your work in various countries.

Submit a project proposal for a chance to receive a $10,000 Global Grant Award, or a $5,000 Regional Grant Award, and take the first step in turning your creative idea into reality!

Grant Award

Global Grant Award

Complimentary use of a GFX System camera body including “FUJIFILM GFX ETERNA 55” and two GF lenses for the duration of their project
Mentoring and technical assistance from Fujifilm technicians / product experts
US $10,000 Grant

Regional Grant Award

Complimentary use of a GFX System camera body including “FUJIFILM GFX ETERNA 55” and two GF lenses for the duration of their project
Mentoring and technical assistance from Fujifilm technicians / product experts
US $5,000 Grant

_{*No purchase necessary to enter or win.}

_{*A total approximate retail value of all grant awards offered in connection with this program is USD $229,500.}

How to Apply

Please read this page and the program rule provided in the application form prior to submitting your application from below.

Entry Period

The application is open from June 16 to August 17, 2026.

Eligibility

The program is only open to individuals who are a resident of the countries / region listed in the section of “Entry Submission” at the bottom of this page.
The Program is open to both amateur and professional photographers and videographers.
This Program is not open to employees or officers of FUJIFILM and its subsidiaries.

Propose a Creative Project

This is your opportunity to think big! Let us know what you’ve always wanted to create and help us see your creativity. Just remember that your submission must clearly communicate what you’d be able to accomplish if you received one of our global or regional grants. The program is global, and to treat each one of your proposals equally, we have set English as the common language of the program. Your proposal must be communicated in English. However, if English is not your first language, then your proposal can be accompanied by the language of your choice. Language proficiency is not part of the judging criteria.

Preparing the Project Proposal

In order to apply for the program, you will need to prepare the three pieces of information below and combine them into a single document PDF.

Preformatted Cover Letter (Download here) – This should be inserted as the cover page of your proposal. With the information provided on this document, a reader should have a good idea of your project. The space is limited, so be clear and straight to the point.

Your Project Proposal – Provide the detail of your project and address the questions below so we can engage with your idea. There is no format to the proposal, so you can be as creative as you like. Make sure to add images as visuals will also help us see your idea more clearly.

Descriptive plan of your project	What you are trying to do?
Objectives of your project	What are you trying to achieve?
Evaluation and outcome measures	How will you measure the success of your project?
Communications	Other than through Fujifilm’s efforts if you are a Grant Award Recipient, how will your project be communicated to the public?
Fujifilm Partnership	How will you take advantage of the mentoring and other resources offered by Fujifilm as part of the Grant Award?
Schedule	What is your project design and timeline?
Budget	How will you utilize / allocate the grant award?

Portfolio of each indivdual involved in the project – Show us your past works and acommplishments. We are interested to know you more.

Download the Preformatted Cover Letter

_{*The submission must be a single document in PDF format.}

_{*The file must include Preformatted Cover Letter, Project Proposal, and Portfolio.}

_{*The file must be under 10MB in size.}

_{*The document must be written in English, but it can be accompanied by the language of your choice.}
_{*Language proficiency is not part of the judging criteria.}

The Selection Process

Submission Period

1st Round

2st Round

Final Round

Submission Period

June 16 – August 17, 2026
Prepare your project proposal and submit it via the entry form below. Remember that your submission must include English and saved as a PDF file format.

1st Round

August 18 – September 6, 2026
Fujifilm will review the submissions and select 15 project proposals from 3 geographical regions, 45 submissions total, that will be evaluated in the 2nd round. By September 14, 2026, each selected Regional finalists will be informed via email and the necessary Zoom (or equivalent) interviews will be scheduled.

2nd Round

September 15 – September 29, 2026
Candidates will be asked for an interview with Fujifilm. The interview may be conducted in the language of your choice, if Fujifilm can accomodate. 5 finalists from each geographical region, 15 total, will be selected to proceed to the final round.

Final Round

October 3 – October 24, 2026
Global Grant Award judging team will review each candidate and select the 5 global grant award recipients, with the remaining 10 finalists receiving regional grant awards. The award recipients will be announced in January 2027.

_{*The 1st and 2nd Round selection will be conducted regionally. These regions are 1. The Americas, 2. Europe / Middle East / Africa, 3. Asia Pacific including Japan.}

_{*The written project proposals will be reviewed in English. However, the interview in the 2nd round may be conductetd in a different language, if Fujifilm can accomodate.}

_{*Language proficiency is not part of the judging criteria.}

_{*Only candidates advancing in the selection process will be notified of their progress. An annoucement of the final grant recipients will be made at the conclusion of the final round.}

_{*The Shooting Project is expected to be completed, and all created image and/or video are provided to Fujifilm by May 17, 2027}

Judges

The Final Round will be reviewed by Global Grant Award judging team.

The five guest judges are invited to come on board with us.

Brendan Embser

Senior Editor (Aperature)

Brendan Embser is a senior editor at Aperture. He is the editor of Aperture books by David Alekhuogie, Arielle Bobb-Willis, Chloe Dewe Mathews, Ethan James Green, Deana Lawson, Philip Montgomery, Ming Smith, and Wendy Red Star. Brendan has served on the jury for the Addis Foto Fest, Addis Ababa, Ethiopia; Foto Tallinn, Tallinn, Estonia; Sony World Photography Awards; and WMA Masters, Hong Kong. He is also the cocurator of the exhibition Tyler Mitchell: Wish This Was Real. Formerly director of exhibitions at The Walther Collection, New York, his writing has appeared in Apartamento, n+1, and The New York Times.

Amanda Maddox

Curator and Arts Consultant

Amanda Maddox is an independent curator. She previously worked as lead curator at World Press Photo, and as an associate curator of photography at the Corcoran Gallery of Art in Washington, DC and at the J. Paul Getty Museum in Los Angeles. She has organized or co-organized numerous exhibitions, including Dora Maar (2020); Gordon Parks: The Flávio Story (2019); Now Then: Chris Killip and the Making of In Flagrante (2017); and Ishiuchi Miyako: Postwar Shadows (2015). She serves on the advisory council of the Josef Koudelka Foundation.

Lesley A. Martin

Executive Director of Printed Matter, Inc.

Lesley A. Martin is Executive director of Printed Matter, Inc. and founding publisher of The PhotoBook Review. Her writing on photography has been published in Aperture, IMA magazine, and FOAM, among other publications, and she has edited more than 150 books of photography, including On the Beach by Richard Misrach; Illuminance by Rinko Kawauchi; The New Black Vanguard by Antwaun Sargent; and, with Pauline Vermare, is the co-editor of I’m So Happy You Are Here: Japanese Women Photographers from the 1950s Until Now.” Martin co-founded the Paris Photo–Aperture Foundation PhotoBook Awards in 2012, and received the Royal Photographic Society award for outstanding achievement in Photographic Publishing in 2020. She is teaches at the Yale University Graduate School of Art.

Masako Sato

Curator & Founder Contact. Co., Ltd.

Masako Sato graduated from Sophia University in Tokyo. Organized the exhibition of photography in Pacific Press Service (PPS) in Tokyo. After leaving PPS, studied French in Paris. She has worked as a freelance coordinator whilst organizing various photography exhibitions. Founded Contact. Co., Ltd. in 2013, and has since organized and curated many travelling exhibitions such as Robert Doisneau, Jacques Henri Lartigue, Shoji Ueda, Shigeo Gocho, and the first retrospective of Saul Leiter’s works in Japan.

Pauline Vermare

Phillip and Edith Leonian Curator of Photography, Brooklyn Museum, New York

Pauline Vermare is the curator of photography at the Brooklyn Museum, New York. She was formerly the cultural director of Magnum Photos NY, and a curator at the International Center of Photography (ICP). She previously held positions at The Museum of Modern Art (MoMA), and the Henri Cartier-Bresson Foundation, in Paris. She is the author of numerous publications on photography. She sits on the boards of the Saul Leiter Foundation and the Catherine Leroy Fund.

Selection Criteria

The project proposal will be reviewed based on the following criteria, each equally weighted (at 20% each):

Relevance of the Project to the Program Objectives, and Applicant’s Adherence to the Submission Criteria
Appropriateness of the Project story to be told using GFX System Products
Creativity and Uniqueness of the described Project
Achievability/Execution (Feasibility of the Project, overall budget size, likelihood the Project will be able to be completed as outlined)
Applicant background and photography / videography experience and abilities

Entry Submissions

Please select your country/region of residence to submit your application.

GFX Challenge Grant Program 2026