“Born for Cinema”

Even though we often see ‘bleach bypass’ and its distinctive look in photographs, it is less well known that this technique originated in Japanese cinema. The bold look, created by the combination of high contrast and low color saturation, evokes an unreal, cold feeling, gaining popularity in science fiction and psycho-thriller films set in the future.

Instead of simply creating a bleach bypass-like aesthetic by only matching contrast, saturation, and hue, this Film Simulation was created by asking ‘What would happen if this was photographed and processed with ETERNA?’

Because of its prevalence in science fiction films, not only does it work well with urban landscapes and modern skyscrapers, it can also be useful in a 16:9 format image, given its cinematic roots. Since the look originally stemmed from efforts to recreate the olden days, it also works well with antiques and old architecture.

When referring to images, the word ‘cinematic’ is a compliment, but ETERNA BLEACH BYPASS was born cinematic.