“Nostalgia and Reminiscence”

In the sixties, a group of photographers known as the New American Color movement emerged among artists for whom black & white had been the norm. Their photographs portrayed their complex feelings toward a disappearing era. Even today, there are many deep-rooted fans of this movement, with its influence felt not just in photography, but also fashion and cinema. NOSTALGIC Neg. is a look born from the era of New American Color and the longing for bygone times.

Shadows in photographs are characterized by sinking into blue or green, but with NOSTALGIC Neg., the warmth of amber tones gives a sense of nostalgia. Amber tends to become unnatural when adjusted using only white balance due to its strong impact on color, but its hue also does not change easily.

In street photography, using a standard focal length that’s close to the field of view of the naked eye, the appeal of NOSTALGIC Neg. is easy to see. It’s particularly effective in situations where opposites coexist, such as backlight and frontal light, urban and rural settings, present and past. Also, in cases where people are in the shadows, skin tones are rich, making it well-suited for portraiture in such conditions.