An ASTIA FS RECIPE for Tender, Editorial Storytelling
“Positive Light”

FILM SIMULATION: ASTIA
MONOCHROMATIC COLOR: N/A
GRAIN EFFECT: WEAK, SMALL
COLOR CHROME EFFECT: WEAK
COLOR CHROME FX BLUE: OFF
SMOOTH SKIN EFFECT: OFF
WHITE BALANCE: 5200K / R +4, B 0
DYNAMIC RANGE: DR200
D RANGE PRIORITY: OFF
TONE CURVE: H -2, S -2
COLOR: -3
SHARPNESS: -2
HIGH ISO NR: -4
CLARITY: -2

Created in collaboration with Fujifilm, “Positive Light” is Aya’s interpretation of ASTIA as a lens for love, tenderness, and milestones. Tied to storytelling of girlhood, womanhood, and human connection, the series explores emotion in its simpler forms: moments that fleet, gestures that soften, light that naturally finds its way into everyday life.

ASTIA was originally designed to honor skin, fabric, and form. Over time, it became especially loved for portraits, with color and contrast that feel soft, balanced, and easy on the eye. Aya draws from this editorial lineage, shaping a FS RECIPE that feels warm, bright, and deeply human.

Balanced Tone and Saturation

ASTIA is known for its ability to hold light with grace. For this FS RECIPE, highlights remain present without overpowering the frame, whether it’s sunlight against skin or fabric flowing candidly. Light transitions feel smooth and intentional.

Shadows, too, are treated with care. Rather than collapsing into darkness, they retain depth and softness, allowing subtle details to stay visible. This balance creates images that feel complete, where no part of the frame is sacrificed for contrast. Skin tones sit at the heart of this FS RECIPE. By gently tempering excess magenta, ASTIA renders complexions that feel natural and luminous, maintaining warmth without redness. Faces glow softly, even in mixed or dappled light, reinforcing a sense of intimacy and calm. The overall look is clear but never sharp; balanced saturation, delicate color interplay, and an elegance that feels effortless.

Worldview

At its core, ASTIA is a film born to honor tenderness. It captures emotion in the space between light and shadow; vivid yet soft, expressive yet restrained. This worldview allows us to appreciate womanhood too, as seen in phases: evolving, layered, and radiant.

Suggested Muses & Moods

This FS RECIPE thrives in emotional outdoor portraits such as wedding couples, children, friends in natural light, where soft shadows and glowing highlights coexist. In bright, backlit environments like beaches, parks, and summer streets, it preserves detail and warmth, allowing for brilliance without harshness.

The FS REICPE also lends itself beautifully to nightscapes with color: neon-lit streets, festivals, and quiet city walks where artificial light feels romantic rather than cold. Finally, it shines when documenting joy: family gatherings, garden parties, summer dinners – elevating everyday moments into lasting memory.