Branimir Kralj is a professional photographer and graphic designer with over 20 years of experience. To this day, he has been recognised by leading Croatian and international clients for his attention to detail and exquisite control of light.

Born in family of photographers, he was shooting from his grandfather's Hasselblad and Linhof Super Technika 13x18 at a very early age. Spending time developing films in his father's studio made him inherit an interest in fine aspects of photography. From that time until his photography started being published in Tatler magazine, he completed numerous projects for advertising agencies: advertising photography for the mobile phone industry; medical and pharmaceutical industries; the FMCG market, in particular food and beverages.

Branimir’s work encompasses portrait photography, advertising, as well as beauty and fashion photography for commercial clients. He is the official photographer of the Hall Of Fame Croatia. He is also the owner of the Dijapozitiv Studio for Advertising Photography and Design in Zagreb.